Re-Bath Franchise: A premiere home improvement franchise
Re-Bath is the world’s largest bathroom remodeling franchise, having remodeled millions of bathrooms since our founding in 1979. From humble origins as a bathtub liner company serving the hotel industry, Re-Bath has grown into a respected home improvement franchise known for expert, affordable and fast solutions to residential bathroom remodeling needs. Since opening our first franchise in 1991, we now have nearly 150 locations open or under development in the United States.
In the booming $20 billion bathroom remodeling industry, we differentiate ourselves with service. Our service goes above and beyond expectations because of the continual training we provide to our franchisees and their employees.
Re-Bath is largely without organized competition in the full bathroom remodeling industry. We primarily compete with an estimated 90,000 independent general contractors who typically lack the name recognition, the tools, the corporate support and the product offerings found at Re-Bath. The Joint Center for Housing Studies reports that wide swaths of the remodeling industry are composed of small-time contractors without any employees. We’ve developed a comprehensive strategy that caters to the middle- to upper-middle class market.
What Re-Bath does better than almost anybody else is to provide sales, marketing and production systems all designed for speed so you can do a much higher volume work. Combined with what we consider to be exceptional customer warranties and financing options, that helps our franchisees drive up the amount of their average tickets. According to the U.S. Bureau of Labor Statistics, the average general contractor brings in about $93,000 a year in revenues. The average Re-Bath franchisee brings in about $1.78 million annually in gross sales. Re-Bath is an appealing franchise for both empire-builders and existing remodelers looking to scale their business.
How do we stay ahead of market trends?
Our relationship with leading home improvement retail chain Home Depot allows Re-Bath franchise owners to install kiosks in selected locations, which wins us instant credibility with our customers. And our introduction of natural stone for remodeling is helping us to cement our position as a leader in the bathroom remodeling industry, particularly with the wealthier demographic. We continue to analyze market trends and conduct product research to better serve our customers and stay relevant in the age of customization.
The precedent Re-Bath set in 1979 when we introduced bathtub liners to the hotel industry was that of a trailblazing company; we saw an opportunity to serve a previously untapped market. Today, we still are committed to innovation.