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Gotcha Covered - Franchise

Quick Franchise Summary

Gotcha Covered is a custom window coverings franchise, with a much lower investment than competitors. It is a home-based, flexible-lifestyle business that has amazing income potential. Excellent cash flow, no inventory, minimal overhead, and no design or installation experience necessary. Family-like culture, excellent training and support.

Gotcha Covered
Franchise Cost, Fees & Facts for 2021

Minimum Cash Required$75,000
Total Investment$65,950 – $94,155
Franchise Fee$64,900
Financing AssistanceAvailable
Year Founded2001
# of Existing Units107
Franchising Since2009
Training & SupportYes
Home Office LocationDenver, CO
View More Quick Facts

Available In These States:

We are currently accepting inquiries in ALL States


Gotcha Covered - Franchise Information

Gotcha Covered is a custom window coverings franchise, selling window treatments directly to residential and small commercial customers.  For a total investment of $75,000 - $85,000 you can own and operate a home-based, flexible business that has amazing income potential. 

Every home and business needs window treatments.  Discover this lucrative business for yourself, and join a $20 Billion Industry!

Nobody grows up thinking that they want to sell custom window treatments for a living, which is why we say that we are the “best opportunity you’ve never thought of!”. Gotcha Covered is a simple business to run, carries no inventory, has great cash flow, and requires no design experience. It is also extremely lucrative with high margins & low overhead costs. 

A Day in the Life of an Owner
Our franchisees include sole-operators, partnerships (often among family members), as well as hiring commissioned salespersons. A typical day includes:

  • Marketing the Gotcha Covered business
  • Scheduling in-home appointments
  • Consultative selling
  • Collect 50% deposit (covering the material cost)
  • Submit the order to the vendors
  • Schedule a third-party installer to complete the job

One of the key benefits of Gotcha Covered is your ability to have a flexible lifestyle while running a successful business!


Initial Training: 5 days in Colorado, 5 days in your territory

Advanced Training: 4 days in Colorado

Ongoing Training:

  • Webinars for training – specific topics
  • Intranet for on-demand training


We provide full-cycle CRM software that manages every aspect of business including contact management, scheduling, task management, proposals, marketing automation, and more to generate more sales in less time. 

We have buying power from strong vendor relationships, and marketing savvy, that independent dealers simply cannot compete with. 

Our marketing strategies help launch quickly. We assist our franchisees in developing a local plan that includes:

  • Powerful online marketing programs
  • Individual, optimized and localized websites
  • Social Media campaigns
  • Direct Marketing Kits
  • Traditional networking and referrals, trade shows
  • A-Net® Marketing – creating referral partnerships with other complementary businesses

The Headquarters for Gotcha Covered is in Denver, CO.  We have a highly experienced support team, most of whom have been franchise owners themselves.  They know the business very well, and are there for you to learn from as you grow your own business.  We also are very proud of our family-like culture, as current owners often help to coach and guide new owners as they get started. 
Resilience of the Business Model

Gotcha Covered has thrived in 2020 through the pandemic and recession, with same-franchise sales experiencing record growth, and while adding 27 new franchisees to the system!   Our model is robust and recession-resistant.  

Ideal Candidates

Our franchisees’ backgrounds are diverse. Very few have design experience. Here is what does make a good Gotcha Covered franchisee:

  • High-energy, friendly personality
  • Hard working and self-motivated
  • The desire & ability to work with people & build relationships 
  • Sales and marketing experience is a bonus