Gotcha Covered - Franchise

Gotcha Covered provides complete, full-service, custom window treatments to residential and commercial properties throughout North America. Our comprehensive suite of products includes blinds, shutters, shades, drapes, and curtains — along with complementary decor & accessories, motorization, and connected home systems including Alexa and Google Home. Commercially, we have serviced hotels, restaurants, hospitals, and retail stores including Verizon Wireless and Chipotle.

Nearly 30 years ago, our founders developed software to streamline the sales process for window treatments. Since then, we have continued to grow, evolve, hit significant milestones, and win awards.

• 2009: Started franchising as Gotcha Covered
• 2015: Launched proprietary franchise management software
• 2016: Aggregated online rating of 4.9/5 stars; maintained ever since
• 2019: Surpassed $25 million in annual sales; surpassed 100 franchise locations
• 2020: Ranked as a Top 500 Franchise by Entrepreneur magazine for the first time
• 2021: Surpassed $50 million in annual sales; acquired by Five Star Franchising
• 2022: Sold a record number of franchises and won a record number of 10 industry awards
• 2023: Surpassed 150 franchise locations open
• 2024: Industry Recognition through Q1’24 - 2024 Entrepreneur Franchise 500 (#359) and Fastest Growing (#105), Franchise Business Review Top 200 and Top Franchises for Women

Why Gotcha Covered?
Look around and you will see windows everywhere. Every home and every business has windows that need to be covered. This $20 billion industry is largely unbranded. Here’s some of the reasons we think it’s the best opportunity you’ve never heard of:

• Fragmented industry – the largest retailer has 3% market share, and the rest is mostly small, independent dealers that lack buying power, marketing sophistication or technology
• Simple business requires no design experience
• Lifestyle business, 9 to 5 with flexibility for work/life balance
• Regardless of the economy, windows always need to be covered
• Low startup cost – high income potential
• Cash flow friendly with no inventory or aging receivables (customers pay before ordering)
• High Gross Margins on Sales Contracts (Over 50%)
• High Sales Contracts Average Amounts ($4,000+)
• High Appointment Closing Ratios (Over 50%)
• High Customer Referral Rate
• Large Marketing Territories
• Flat-fee Royalty with low initial investment

Ideal Franchise Candidates:
Our franchisees’ backgrounds are diverse, ranging from stay-at-home moms to CEOs. Very few have design experience, and we’ve found that it has no bearing on success. Here is what does make a good franchisee: 

• High-energy, friendly personality
• Hard working and self-motivated
• Desire to work with people
• Sales and marketing experience is a bonus

Initial and Ongoing Training:

• Initial Training: 5 days in Colorado, 5 days in territory
• Advanced Training: 4 days in Colorado(in the fiscal quarter following initial training)
• Ongoing Training: Webinars for training in sales & marketing, business building, products and more, business development workshops, and annual meeting
• Intranet for on demand training and support

Our proprietary franchise management software drives efficiency across all aspects of your business

• Appointments, Estimates, Orders, Reports
• Collaboration and Inspiration
• Client relationship management
• Workflow management
• Accounting integration
• E-marketing integration

Sales & Marketing:
Our remarkably high 4.9/5 online rating, as well as our partnerships with home services websites, increase your potential for leads and referrals. At launch, we ensure that your business is listed with our partners so you have immediate visibility with your new client base. (Angi, HomeAdvisor, HomeStars, Houzz, Yelp, etc.) When possible, our partners provide discounts on membership fees, select keywords, lead bundles, and more.

Our proven digital marketing assets convert views and clicks into clients

• Personalized initial marketing plan
• Personalized website and SEO
• Personalized monthly e-newsletters
• National marketing campaigns
• Social media content and ads
• LinkedIn and Google profiles
• Analytics dashboard
• Online review solicitation

Our sales and marketing tools make your local presence memorable

• Direct marketing materials, Business cards, Direct mail, Print ads, Door hangers, Trade show displays & banners, Vehicle wraps, Postcards, Kiosks, Promotional products
• Franchise Starter Package includes a number of assets to help you engage customers right away, including our robust, multi-vendor sample kit
  • Tools, resources and knowledge to help build a local referral network with furniture stores, interior designers, builders, realtors, and more (A-NET)