Indian food has gained popularity across all markets in the U.S. as 10% of non-Indian restaurants offer at least one Indian-inspired menu item. Indian food is a good fit in the fast-casual market, where consumers demand quality, fresh foods, and diverse flavors. Whether they prefer aloo gobi, naan bread, or chicken tikka, Americans have embraced the distinctive spices and aromatic ingredients of Indian food that satisfy a craving for strong flavors but align with a vegetarian lifestyle. Read More »
Succeeding with an Indian food business requires mastering the art of Indian cooking. Owning an Indian food franchise can give you the specialized equipment, training, and recipes you need to master this unique cuisine without wasting time and money on trial and error. Whether your franchise sells Indian street food or more formal fare, a franchise can help you deliver a consistent menu that will keep customers coming back for more. Explore our Indian food franchises to find out more.
While it's certainly an option to open your own original Indian food restaurant, there are distinct advantages to the franchise approach. First, let's look at some of the reasons you should strongly consider going with a franchise to get your Indian food business up and running.
Build Customer Trust
Indian food is increasingly common in the United States, but it's still not as familiar as some other cuisines for the general market. By going with a franchise instead of opening your original restaurant, you'll benefit from some brand recognition and the trust that comes with it. So rather than trying to convince potential diners to try your location without knowing much about it, you can lean on the franchise's reputation to get over that initial hurdle. Of course, this is always a notable advantage of choosing a franchise in any market, but it's compelling when selling something like Indian food.
Implement a Proven Marketing Plan
You'll also have access to marketing materials and a plan to use those materials to find your target market when you opt for a franchise. Learning how to market a restaurant on your own can be a slow and expensive experience. Leverage the lessons that others in the franchise have already learned to shortcut the process and quicken the timeline until you can turn a profit.
A Menu That Works
What kinds of Indian food should you sell to an American audience? That question might be hard to answer if you are starting on your own, and you may have to do some costly menu experimentation before you dial in the right formula. Again, here we see the power of a franchise opportunity. You can lean on the menu items that have been proven over the years by other franchise locations to be sure that customers will be receptive to your dished right from the start.
