They certainly can be! The wellness industry is growing fast, and it’s one of the few that has seen an improvement post-COVID. McKinsey and Company reported that Americans are spending over $450 billion annually on wellness products and services—and that number increases 5% every year. It goes without saying that health and fitness franchises stand to benefit from society’s increased focus on holistic health, especially following the pandemic.

If you’re interested in wellness spa franchises as your next business venture, then you need to visit We keep an extensive list of franchises up for sale, with several ways to filter the options until you find what’s best for you—and in the place you want. Whether you’re seeking a massage business for sale in California, New Jersey, or Indiana, Franchise Opportunities is a great place to start looking. And with this blog, we’re going to help answer the question “Can a massage business be successful?” As you’ll see, the answer to that question depends on you—and the decisions you make as a business owner.

How Much Can You Make Owning a Massage Business?

massage therapy franchise

Depending on which franchise you choose, how well you apply their business model, and many other factors, your potential income will vary. But here are some numbers to consider as you weigh the cost to benefit ratio for a massage franchise:

  • According to MassageLuXe, the average owner of a massage business makes $80,000 a year.
  • MassageLuXe also reported that starting a massage franchise costs from $339K to $571K.
  • The massage industry net worth has more than doubled in the last decade, according to Statista.

These three data points alone are a lot to consider. Startup costs for massage franchises are about middle-of-the-road, the pay is comparable to many other franchise industries, and the industry as a whole is growing—fast. If you can find a good location to place your massage franchise (and a reputable brand to work with), you’re already on the road to success.

Speaking of success, it also helps to know which brands are seeing the most success in terms of reach. Here are the three largest massage franchises in order, as reported by IBISWorld:

  1. Massage Envy
  2. Hand and Stone Massage Spa
  3. Elements Therapeutic Massage

What Is the Average Revenue for Massage Envy?

Typically, a Massage Envy franchise generates over $950,000 a year, according to SharpSheets.

These numbers match up with data provided by Vetted Biz, who added that some Massage Envy locations pull in over $2 million annually. It’s also worth noting that the startup cost for Massage Envy is around $150K—much lower than the average reported by MassageLuXe!

Why Do So Many Franchises Fail?

While franchises are generally a good opportunity for many business owners, some that don’t quite work out. Here are a few common reasons why that happens:

  • Too much competition nearby from similar businesses
  • Poor location for the franchise or the product it offers
  • Insufficient training or support from the franchisor
  • Misalignment of business goals between franchisee and franchisor
  • Lack of experience, business acumen, or drive from franchisees
  • Failure of the franchisee to follow the business model

While there are multiple ways things can go wrong in franchising, most of them are pretty simple to avoid—especially if you do your research and execute the business model. Remember, there are a wealth of opportunities out there, and you don’t have to take an offer that’s not aligned with your goals or interests. Most franchise failures occur because of either poor business decisions, a franchisee not aligning with the franchisor, or some miscommunications that happened during the initial sign-on.

Not every franchise partnership is worth taking. Stay informed on business trends, scout your locations thoroughly, and be sure to talk to other franchise owners—especially those who work with the brands you’re looking into. The more information you can gather up front, the better your chances of success.

Browse Massage Franchises on

As you seek the best massage franchise for sale, let work out the kinks for you. We have a comprehensive directory of available health and wellness franchises, which you can sort by stage, industry, and even budget, to find the best option for you. We also have a variety of financial resources for franchisees and even a business blog where we discuss different aspects of franchising—all to help you make the best business decisions possible.

A future of franchise success awaits you in our directory. Get browsing today!

Posted on Friday September 8, 2023 by Staff to Franchise Opportunities