How to Immerse Yourself in Your Franchising Industry


Cafe Owner

Learning as much as you can about franchising is a surefire way to bring on success. After all, the more you know, the more you can prepare for and the more success you can find, even as a new business owner. Knowing more simply prepares you for anything that might be ahead, it’s a smart way to move forward as a franchisee. That being said, if you are new, you may not know when or where to start learning more about your potential industry, or about franchising as a whole. It’s a process that can be overwhelming, or even keep you from pursuing your dream job altogether. 

But the good news is that it’s a process that’s easier than it sounds. Yes, immersing yourself in franchising is as easy as putting in time and effort. You don’t have to dedicate your life to studying the industry, but rather there is much that you can pick up along the way. By simply paying attention and making conscious decisions to take in new skills and understandings, you can become a better business owner each and every day. 

Take a look at these smart steps in which you can learn more about franchising as a whole, as well as how to be a more informed business owner in your industry of choice. 

Mediums to Follow as a New Franchisee
Even before you ever purchase your franchise business, you can start learning more about the market. Choose your favorite medium and use it to educate yourself. During free time or even dedicated time to your franchise, you can learn more about being a savvy business owner. 

Listen to podcasts, subscribe to email chains, watch YouTube videos, read books, etc. Find the medium that makes the most sense to you and your personality and immerse yourself whenever you have time. 

You can also follow trends that interest you. Look at hashtags on social media or perform Google searches on investors or industries that you find interesting. By tracking what intrigues you most, you’ll be able to learn more, faster. You will also be genuinely excited to learn. It won’t feel like a burden or chore, or like a waste of your time. Chase these trails of personal attachment whenever possible for more knowledge, but without the boring drag that can come with learning something new. 

It’s also likely that as you go, you’ll hear about new shows and mediums in which you can learn. If you listen to X podcast, they’ll recommend you listen to Y, and so on. This is essentially a rabbit hole in which you can learn. Don’t be afraid to go down it. The only thing you’ll be out is your time, and you never know what you could learn along the way. 

Formal Classes as a Franchisee
Oftentimes new franchise owners feel as though they are underqualified to become a business owner, for one reason or another. This prompts them to learn any number of different skills, often with formal classes. However, unless this is a personal want, it might be unnecessary for your franchising journey. If you love classes and prefer formal education (have the time, funds, etc.) then by all means, consider registering for these types of courses. But if you are considering it just because you feel as though your skills are inadequate, thing again. In most cases, future franchise owners have far more abilities than they give themselves credit for. In addition, you’ll have the help of your entire franchise team behind you. Then there are professionals who can be called in, managers to help you run the business, etc. If you don’t have a certain skill, you can hire it out, learn it on the job, and ask for help. There are many options for getting around this fact. Therefore, we don’t recommend signing up for formal classes unless it’s truly something you enjoy. 

There are many ways in which you can learn more about your franchising industry, as well as franchising as a whole. As an incoming business owner, take these methods into consideration in order to learn more and become a more informed, better researched franchisee. 

By Bethaney Wallace | Jul 02, 2021 | Recent Franchise News