8 Podcasts You Should be Listening to as a New Business Owner


As an incoming franchisee, it's important to immerse yourself in every aspect of the business. The more you learn, the better you can prep your brand for success. This means reading, listening, and immersing yourself into every aspect of business. Whatever comes your way, whether it's a rogue employee, a paperwork issue, or how to market a new service, you'll be ready. You've studied up in this corner, and you're ready to go. That also means finding mediums that you enjoy, like podcasts and the personalities who host them, adding entertainment value to your research. After all, if it's fun, you're more likely to stick to the practice and check in often. 

If it helps, think of studying for a test – the more you know, the better, and the more ready you are for whatever situation comes your way. Add in a dose of fun through podcasts while you're at it, and educate your way to franchisee-ism. 

Essentially, learning more about franchising and your industry, the more experienced you are to handle daily tasks, as well as the occasional curveball. 

Keep yourself and your franchise location ready by continuing your education through podcasts. Look to these info-heavy shows to enlighten your daily commute. 

Learn what's going on in the economy and how it affects (or will affect) your business with Marketplace. The podcast discusses daily changes to the stock market, financial entities, and more. You can also hear insider info as to how different industries are being affected with the status quo. 

Add Marketplace to your listen list for ongoing data on how financial markets can affect your franchise business.

Franchise Euphoria 
Learn about the legal side of franchising from someone who is not only an entrepreneur, but a franchise lawyer. Tune in for insight on running your franchise, as well as an in-depth look at the legal aspects of running your business.

Keep your knowledge level sharp with Franchise Euphoria. 

Ever wonder what it would be like to run a funeral home? What about working as a stand-up comic, legal mediator, or a doorman? Hear from folks who work these careers and more on Working. As a storytelling podcast, its goal is to educate about various careers and allow people to learn new skills by hearing about new industries and how its most prominent employees fare. 

HBR IdeaCast
Straight from the Harvard Business Review comes IdeaCast, a podcast that talks strategies on all levels. Learn from insiders, experts, and seasoned business owners on all the latest trends. On HBR IdeaCast, you can hear from notable business experts and use their best advice directly into your own franchise, as well as your personal life. 

Franchise Today
What's happening in the franchising industry? Be the first to know as news hits, as trends are changing, and how you can adapt your own brand for what rolls in. Franchise Today hosts franchising experts and moguls in various industries who weigh in on current events and offer their best advice. 

This goldmine of information can help you strengthen your franchising chops each time you tune in. 

Duct Tape Marketing
Ready to expand your franchise through marketing? Duct Tape Marketing covers everything from the basics, to full strategies on reaching your customers. Implement new marketing ideas – and master them – by learning best practices through Duct Tape Marketing. The podcast covers much in the startup space, but it's good information for every business owner to keep in the back of their mind. 

Entrepreneur on Fire
Other business owners have seen rapid success, and you can watch from a distance, or you can hear their insider stories with Entrepreneur on Fire. Listen as the show dives deep into real success stories. It's also chalk full of lessons and advice that you can apply directly to your franchise location. 

Add it to your to-listen tab for a quick way to hear from those who've been there first. 

From Scratch
There are thousands of entrepreneurs, but far fewer of them have a start-to-finish success story they can tell to the world. Tune into From Scratch to hear from brand founders and how they got their start. It hosts visitors in all industries and expertise so you can get a well-rounded pool of information.

Who knows, you might even hear from your franchise's founding parent! 

By Bethaney Wallace | Dec 25, 2020 | General Franchise Information