As industry advances deliver more comfortable and effective hair removal products, waxing salons have more options to offer clients who desire a smooth, hair-free appearance for aesthetics, hygiene, and practicality. As a bonus, satisfied cients tend to return for repeat visits since waxing provides semi-permanent results. Read More »
Whether you’re an experienced esthetician eager to start out on your own or an investor interested in this in-demand industry, a waxing franchise can help you and your staff receive the training you need to provide safe and effective services that keep clients coming back. Explore these waxing franchises to learn more.
The beauty niche tends to be crowded in most markets, but waxing is an interesting way to get involved with a specialty service that all the salons in your area might not offer. So keep the following key points in mind as you plan out this new venture.
Choosing the Right Location
It’s Business 101 that you need to pick a good location, but what does that mean? In the waxing industry, you need to find a convenient spot for many people in the area to include in their daily routine. It’s not likely that someone will come in for a waxing treatment on a whim – they probably researched the options in the area and settled on your business. So, given that fact, looking for a spot with plenty of walk-up traffic isn’t particularly important. You don’t need to be extremely visible, as long as you are easy to reach when customers want to visit for an appointment.
What Does the Competition Offer?
You’ll probably find at least a few salons and other beauty-related businesses in the area that you plan to target with your new waxing studio. That’s okay – but be sure to research what those establishments offer regarding waxing. Do they provide a full list of waxing options, and how much do they charge? You’ll need to have some way to stand out from this existing competition to give their current customers a reason to try your location instead.
A People Business
In the bigger picture, it’s important to remember that people are first and foremost. You want to establish friendly, trusting relationships with your clientele so that they will come back over and over again. The target market for waxing in any given area tends to be narrow, but those customers should regularly need your service. To make sure you earn their loyalty, communicate openly with your best customers and build a bond that ensures they won’t want to go elsewhere.