Whether you’re an experienced manicurist ready to start on your own or an entrepreneur looking for an investment with a strong repeat customer base, a nail salon franchise may be right for you. Find out more about this lucrative industry by exploring our listings of top nail salon franchises.
Many men and women consider a trip to the nail salon an important part of routine grooming. However, getting a manicure or pedicure is also an opportunity to indulge in an affordable beauty luxury. At the same, industry innovations continue to produce new options that keep customers interested and intrigued. As products become more complex, repeat customers add to revenue with visits for artificial nail maintenance and removal. This is an industry with strong demand and luxury clientele who are ready to pay a premium for the latest services and trends.
Running a Successful Nail Salon Business
Nail salon businesses typically need to serve a large volume of customers to become profitable. The average price of service in a nail salon is relatively low compared to other types of service businesses. In the U.S., the average cost of a manicure is just over $20, for example. That means a lot of customers need to come through the door each day for this business to thrive. How do you keep those customers coming month after month? Here are a few ideas:
Research Location Carefully
You only get one chance to pick the right location for your nail salon. As discussed above, you’ll need plenty of customers to make this business work, and that means finding a spot where there is a lot of traffic. Malls are a common location for nail salons, as are shopping centers where other, larger businesses like grocery stores draw a steady stream of customers. You should be able to operate in a relatively small space, so it’s always important to favor location oversize when making your choice.
Retain Employees
One of the best ways to keep your salon busy is to keep your employees around for as long as possible. Your customers will likely be more loyal to the person that does their nails than the business itself. So, if you can offer competitive pay and other benefits that will keep your employees happy over the long run, you can give your customers a reason to keep coming back.
Use Good Equipment and Products
Even if a customer has a great experience in your salon, they aren’t likely to come back if the work you do doesn’t stand up for a reasonable amount of time. For that reason, it’s important to invest in quality equipment and the right products to deliver outstanding results that last.
