Massage franchises can stand out in the services they offer and the environment they provide. Most specialize in more than one type of service, allowing for multiple revenue streams and options to keep satisfied customers coming back. Check out our massage franchises to find the right opportunity for you.
Once considered an exclusive luxury, massage has transitioned to become an accessible and affordable health and wellness treatment. Industry research shows that 21% of adults surveyed had at least one massage over the previous 12-month period. Of those who had a massage, 70% reported doing so for injury rehabilitation, pain management, or overall wellness. Consider owning a franchise in this in-demand field.
Running a Successful Massage Business
It can easily be said that the key to successfully running any kind of business is customer service. That’s certainly true in massage, as customers are only going to return if they have a positive experience and receive a great massage. So, with customer service a given, what else can you do to build a successful massage franchise business? Let’s take a look:
Deliver Value
The cost of a massage can vary wildly from one business to the next, and it’s possible to have success at nearly any price point. What’s essential, however, is that your massage business delivers fair value to your customers. They need to get their money’s worth, in other words. Whether you are priced at the budget end of the market or you are offering a premium, luxury experience, make sure your pricing matches your service properly.
Superior Organization
Nothing can ruin your reputation faster than forgetting about appointments or making other organizational errors. You may get into this industry because you love massage, but this venture still needs to be run like a business. That means being extremely organized, keeping great records, and not letting things fall through the cracks.
Expand Your Service Offerings
Offering only one kind of massage will severely limit your ability to serve the local market. Even if you have a specialty, consider opening your business to as many different types of massages and spa treatments as possible. For example, if you are an expert in deep tissue massage, you may have plenty of clients who want that service and some who don’t. Work toward creating an expansive service menu that will appeal to a wide market. It may be necessary to gradually bring in other massage therapists to provide different services so you can create a well-rounded, thriving business.
