Homes & Land Magazines - Franchise

Quick Franchise Summary

Own a local real estate magazine with globe-spanning digital power. Homes & Land Publishers offer advertisers a one-stop marketing solution that combines the prestige of print with a suite of digital products. Join a network of 220+ magazines to leverage our resources., online partnerships, proprietary systems, training and support

*Please contact "Homes & Land Magazines" to confirm the accuracy of any information provided on this page.

Homes & Land Magazines
Business Cost, Fees & Facts for 2022

Minimum Cash Required $50,000
Net Worth Required $150,000
Total Investment $47,100 - $127,000
Franchise Fee $27,000
Financing Assistance Available
Year Founded 1973
# of Existing Units 224
Franchising Since 1984
Training & Support Yes
Home Office Location Tallahassee, FL
View More Quick Facts

Available In These States:

We are currently accepting inquiries in ALL States
  • Overview
  • Testimonials


Homes & Land Magazines - Franchise

Homes & Land has been helping real estate professionals connect with homebuyers and sellers for more than 40 years.

Homes & Land Publishers throughout North America own local real estate magazines in exclusive territories, and provide advertisers with a suite of print and digital products and services:

  • Quality magazine advertising in print and digital editions

  • Text codes and a text-response system for print ads

  • National real estate website

  • Featured online property listings

  • Extended online distribution to 20+ websites, including the Wall Street Journal’s

  • Targeted direct mail

  • Proprietary digital marketing tools

No company offers real estate professionals more value for their marketing dollar.

Real estate is a large, historically stable part of the U.S. and Canadian economies. The sector represents about 13 percent of GDP in both countries, totaling around 2 trillion U.S. dollars annually.

Franchising with Homes & Land offers a great way to tap into the industry.

Support & Training
Most of our top-performing franchise owners come from backgrounds other than real estate and publishing. Our training program teaches motivated individuals everything they need to know to succeed.

New franchise owners get a full week of training at our corporate office on topics such as:

  • Introduction to the real estate industry

  • Understanding our products

  • Marketing your business

  • Learning the sales presentation

  • Distributing your magazine

  • Setting up your office

After training week, a Homes & Land Regional Director will join you in your territory to help you analyze the local market, make sales calls and build your business.

The support doesn’t stop after you’re up and running. Your Regional Director will remain your personal connection for business consultations and product information. Homes & Land also offers ongoing communication, training and networking opportunities:

  • Toll-free support line staffed by trained technical consultants

  • New marketing materials to make selling advertising even easier

  • Periodic live training sessions

  • Monthly e-newsletter filled with sales and marketing ideas

  • Internal marketing website with helpful guides and resources

  • Annual Business Conference in a location such as Las Vegas or Orlando

Ideal Candidate
We’re looking for people with an entrepreneurial spirit who are motivated, outgoing and hardworking. Candidates with experience in sales, marketing and/or management are preferred.

Successful Homes & Land Publishers get out in their communities to meet local real estate professionals and build mutually beneficial business relationships. They are results-oriented go-getters who regard a franchise as the primary source of income for themselves or a household. Successful Publishers also have good time-management skills and are comfortable with an independent, non-structured work environment and a flexible schedule.

Candidates must have a minimum of $50,000 in liquid capital, and be ready to make a full-time commitment to the business.

Are you ready to invest in your own success? Please fill out the form below to learn more about becoming a Homes & Land Publisher.


"Homes & Land gives incredible support. It is wonderful for the technology and the tech support, the seminars and the training sessions. The senior management team always listens, and they try to help on all matters. Homes & Land is more of a partner who recognizes that if we succeed, the company succeeds. The network of franchisees is always helpful as well. I feel that Homes & Land is providing our business model, and it is up to us to utilize and sell it. The strength of the brand and the network throughout the U.S. and online has enabled my success. I am not a little independent trying to create a magazine from scratch. I own a branded, valuable asset that I can one day sell."Michelle Russell
"We are delighted that over 32 years ago we made the decision to buy our first Homes & Land franchise. It’s the best business and career decision that Cheryl and I ever made. Today, we publish six Homes & Land magazines and two Rental Guides across Eastern and Middle Tennessee. Owning a Homes & Land franchise has been very rewarding for us, and now our children are a large part of our business."Russ & Cheryl Haskins
"Through the years, Homes & Land has aggressively pursued a group of services that our customers could not get in one place. This practice provided us with an essential key to our success: Belief in our product. We have also been provided with the support and flexibility to develop local services that meet our local Realtors’ needs. This has made us a true marketing partner."Peggy Lawyer

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