Mind Games

Mind Games, with its motto “The Shop for Creative Minds at Play” is an established retail business that offers a wide range of toys and games selection for all age groups. Mind Games, started its operations back in 1993 as a retail specialty store for educational toys and games, board games, science kits and robotic toys , to name a few.

Currently, Mind Games is operating 10 stores across California, Washington, Virginia and Pennsylvania in the US and 15 other stores across Ontario, Albert and British Columbia in Canada. With its head office located at 380 Bentley Street, Markham, Ontario, Canada.

Company Ownership
Mind Games is operated by Mind Games LLC and is owned by Mr. Sassan Aria.

Products
Mind Games carries a wide selection of products, the list below only names a few examples of products within their respective categories:

Board Games

• Settlers of Catan
• Pandemic Board Game
• Ticket to Ride Family Board Game

Building Toys

• 3D puzzles and model kits
• Lego and similar products like K'enex
• Wooden kits and plastic Models By Revel , Burago and

Educational/Brain Teasers

• Rubiks product line
• Perplexus puzzles
• Twisted puzzle set

Puzzles

• 4D Cityscape Puzzles
• 3D Wrebbit Puzzle
• Ravensburger puzzle

RC Toys

• R/C Cars
• R/C Helicop
• R/C Boats

Market Analysis Summary
Mind Games’ target market is not limited to a particular age or group. With its wide selection of products, it has something to offer to everyone: teens, adults, friends and families all enjoy our products in social gatherings.

Strategy and Implementation Summary
Mind Games Stores are conveniently located in major malls across Canada and USA, making it easier for customers to access their products. The Company’s website provides customers information about the company and the product it offers.

Competitive Edge
Mind Games’ competitive edge is that its market is not limited to any particular group. It has a wide product selection that appeals to everyone. Another competitive edge is the high level of customer service that supports the broad product selection. Mind Games’ staffs are trained to create an enjoyable shopping experience. They are trained to provide customer with hands on experience that is hard to come by during the age of online. 

Management Summary
The head office in Canada houses the rest of the management team responsible for smooth operations, warehousing, and providing merchandising support to the stores.