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British Swim School - Franchise

Quick Franchise Summary

British Swim School is dedicated to ensuring that everyone has the opportunity to become a safe and happy swimmer. With no pool build out costs required, it is a low investment model & exceptional opportunity to provide a service that will never go out of style and won't be replaced by technology. Start making a difference today in your community!

British Swim School
Franchise Cost, Fees & Facts for 2021

Minimum Cash Required$90,000
Net Worth Required$150,000
Total Investment$93,700 – $125,850
Franchise Fee$39,500 – $59,500
Financing Assistance3rd Party
Year Founded1981
# of Existing Units70
Franchising Since2011
Training & SupportYes
Home Office LocationVirginia Beach, VA
Military/Veteran PromotionYes
View More Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • ND
  • NE
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VT
  • WI
  • WV
  • WY

Not Available In These States:

We are currently not accepting inquiries in these states:
  • WA

International Availability:

Accepting In These Countries:
  • United States and Canada


British Swim School - Franchise Information

Make a Living Saving Lives
Sure, it’s great to have a business with an impressive bottom line, but that’s not the only reason we exist. With a well-earned reputation including being named in the top half of Entrepreneur's 2020 Franchise 500 list, it's no wonder the mission-based brand is growing quickly across North America.

Learning to swim is an essential life skill that every child should know, but it's about more than just mastering the perfect swim stroke; it's about teaching water safety and survival techniques to combat the many lives lost to drowning. For 40 years British Swim School has taught all ages, from infants to adults, how to swim and be safe in the water through unique and highly effective teaching methods that are a recognized trademark of the brand.

British Swim School provides an exceptional business opportunity providing a service that will never go out of style – and with a strong focus on people, cannot be replaced by technology. 

Some of the most compelling aspects of this opportunity include:

Not Just A Service, A Life Skill
Learning to be safe in the water is not just another kid’s activity; it’s a life skill every person should know and a service British Swim School owners feel proud to provide and promote.  Our small class sizes combined with the quality of our curriculum developed over 40 years of teaching makes us a natural leader in the space.

Low Investment and Fast Start Up
Recently named #38 on Entrepreneur’s Top Franchises Under $150k, British Swim School provides a great opportunity at an investment much lower than other swim schools. By leveraging underutilized pools within existing fitness centers, hotels and community platforms, you can bypass the stress and financial burden of commercial pool construction. Furthermore, no build out means you can get started faster. Scale your business by adding pools as the demand necessitates – no need for planning around a lengthy construction timeline. Bring on the students!

Full Training and Support
You don’t have to have an aquatics background to be a franchisee; in fact, most don’t. As a franchise owner, you never have to get wet or teach a lesson (unless you want to). We provide all the training and support to get you up and running, from finding pools to recruiting students, and the support doesn’t stop there. Through business coaching and ongoing training, we’re working together through the life of your business.

Experienced Leadership
The British Swim School team is comprised of support staff with over 80 years of experience across marketing, operations and aquatics, dedicated to helping you grow your business. The brand is backed by reputable multi-brand franchisor Buzz Franchise Brands, which provides another layer of leadership and expertise in the franchising space. 

If you’re ready to start making a difference in your community, reach out to learn more and secure your territory today!


The marketing team and franchise support staff provided endless assistance with EVERY aspect of pausing and restarting my business. Despite being a smaller independent company, I was able to effectively navigate these uncharted times and interact with my customers and business partners with knowledge and confidence. Stu Gelbord, British Swim School of Greater Philadelphia
“What I like most about the opportunity to become an owner and own a location is the opportunity to grow. You can take a small model and grow it into something extreme, something you only dream about.” Cassie Prochilo, Franchise Owner
“What I like best about the business model is [the] small initial investment. [It’s] a very low risk to get started, versus going out and spending a million dollars to build a pool.” Becky Grindle, Franchise Owner
"British Swim School has been a great opportunity coming from a corporate background and going into a business that allows me to have flexibility but also have an impact on the lives of so many children." Angelica Monroy, Franchise Owner

Military & Veteran Promotions

British Swim School appreciates the service and contributions of our veterans and is proud to be a five star member of the VetFran program. If you qualify to participate in this program, you may be eligible for a discount of $8,000 off of the initial franchise fee for the first British Swim School franchise. Please contact us to discuss your potential fit with this program and how we can assist you in launching a British Swim School franchise.

Press Releases & Awards

7/12/2021 12:00:00 AM - British Swim School Continues Trend Towards Post-Pandemic Success!
4/16/2021 12:00:00 AM - Nation’s Premier ‘Learn to Swim’ Provider Bounces Back to Pre-Pandemic Performance and Continues to Grow
1/28/2021 12:00:00 AM - Ranked A Top Franchise In Entrepreneur’s Franchise 500®
6/17/2020 12:00:00 AM - British Swim School Awards New Territories in Norfolk and Virginia Beach
2/6/2020 12:00:00 AM - British Swim School Ranked A Top Franchise in Entrepreneur's Highly Competitive 41st Annual Franchise 500
2/6/2020 12:00:00 AM - British Swim School opens new locations in Pensacola and Fort Walton Beach
2/6/2020 12:00:00 AM - A Worcester mom is determined to give premature babies a fighting chance though swimming.