British Swim School - Franchise

Quick Franchise Summary

British Swim School is a franchise dedicated to teaching water survival skills to individuals of every age and ability. British Swim School has leveraged a proven franchising model to become a leader in the $5 billion Learn to Swim School industry. This is a low investment and easily scalable model. Learn more now!

British Swim School
Business Cost, Fees & Facts for 2023

Minimum Cash Required $90,000
Net Worth Required $150,000
Total Investment $93,700 - $125,850
Franchise Fee $39,500 - $59,500
Financing Assistance 3rd Party
Year Founded 1981
# of Existing Units 70
Franchising Since 2011
Training & Support Yes
Home Office Location Virginia Beach, VA
Military/Veteran Promotion Yes
View More Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MS
  • MT
  • NC
  • ND
  • NE
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • VT
  • WI
  • WV
  • WY

International Availability:

Accepting In These Countries:
  • United States and Canada
  • Overview
  • Military & Veteran
  • Testimonials
  • Video
  • Press Releases


British Swim School - Franchise

We provide warm water, small classes, highly trained instructors and unique programs with revolutionary techniques that are proprietary to British Swim School. Our gentle, fun and effective instruction ensures an incredible customer retention rate. Last year alone our 200-plus locations taught nearly 750,000 lessons, a 100,000 lesson increase from the year prior. Our acclaimed aquatic program, combined with our fantastic franchise owners, means British Swim School is a recognized industry leader.

The common perception is that to create a million-dollar franchise business, you need a huge chunk of capital. Not with British Swim School. Our model allows entrepreneurs with limited capital or those who don't want a six or seven figure investment risk hanging on their shoulders to launch their swim school and start generating revenue.

We help our franchise owners acquire "access to warm water" by partnering with predominantly indoor pool owners in fitness centers, hotels, schools, and other community facilities. We contract with these underutilized pools to bring in revenue for the facility owner, and of course for the franchisee. By using pool "space" managed by others, there are no ongoing costs associated with maintaining the facility. It's a win-win situation!

British Swim School has existing partnerships with national fitness organizations like LA Fitness and 24 Hour Fitness and is working to secure additional partnerships at a national level. The company has also developed multiple local partnerships with other fitness centers, hotels and community centers. This helps our franchise owners to acquire warm, indoor pools quicker, without the need to negotiate new contracts with every location.

If you’re ready to start making a difference in your community, reach out to learn more and secure your territory today!

Military & Veteran Promotions

British Swim School appreciates the service and contributions of our veterans and is proud to be a five star member of the VetFran program. If you qualify to participate in this program, you may be eligible for a discount of $8,000 off of the initial franchise fee for the first British Swim School franchise. Please contact us to discuss your potential fit with this program and how we can assist you in launching a British Swim School franchise.


The marketing team and franchise support staff provided endless assistance with EVERY aspect of pausing and restarting my business. Despite being a smaller independent company, I was able to effectively navigate these uncharted times and interact with my customers and business partners with knowledge and confidence. Stu Gelbord
"What I like most about the opportunity to become an owner and own a location is the opportunity to grow. You can take a small model and grow it into something extreme, something you only dream about."Cassie Prochilo
"What I like best about the business model is [the] small initial investment. [It’s] a very low risk to get started, versus going out and spending a million dollars to build a pool."Becky Grindle
"British Swim School has been a great opportunity coming from a corporate background and going into a business that allows me to have flexibility but also have an impact on the lives of so many children." Angelica Monroy

Press Releases & Awards

24 Jan, 2023 - British Swim School Announces New Virginia Location
20 Dec, 2022 - British Swim School Continues Rapid Expansion with North Columbus Location
10 Oct, 2022 - British Swim School Announces New Douglas County Location
30 Sep, 2022 - The Nation's Premier 'Learn to Swim' Provider Adds Two New Locations
28 Sep, 2022 - The Nation’s Premier ‘Learn to Swim’ Provider Expands Footprint in Palm Beach Gardens, Florida
19 Sep, 2022 - British Swim School Opens Newest Franchise Location in Edmonton, Alberta on Monday, September 26
8 Sep, 2022 - British Swim School to Open New Location in Michigan
1 Aug, 2022 - British Swim School Opens New Location at City Sports in Vallejo
18 Aug, 2022 - Explore British Swim School with Bonnie Alcid – Our First Franchisee!
21 Jul, 2022 - British Swim School Expands Franchise in Pennsylvania
19 Jul, 2022 - British Swim School Adds New Location in Growing Tennessee City
18 Jul, 2022 - British Swim School to Offer Lessons in Alberta’s Capital City for the First Time!
17 Jul, 2022 - From Employee to Owner: British Swim School Greater Toronto Changes Hands
15 Jul, 2022 - British Swim School Expands Footprint in Canada
1 Jul, 2022 - British Swim School Makes a Major Splash in Boston
16 Jun, 2022 - British Swim School’s Incentive Program Leads to Rapid Growth in Canada
15 Jun, 2022 - British Swim School Inks New Deal to Open Franchise Location in Toronto West –Etobicoke
14 Jun, 2022 - British Swim School Continues to Make Strides with First Location in Cypress, Texas
1 Jun, 2022 - British Swim School Named a 2022 Franchising@WORK Award Finalist by Franchise Business Review
16 May, 2022 - British Swim School Expands Footprint in Maryland
15 May, 2022 - British Swim School Launches Educational Campaign for National Water Safety Month
16 Apr, 2022 - British Swim School Welcomes New Franchisees to Washington

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