Thursday, Jan 10, 2019

PrideStaff's "Superhero" Campaign Wins Genius Award for Outstanding Communications and Marketing in US Staffing Industry

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ASA Genius Award

PrideStaff, a national, franchised staffing organization, is pleased to announce that they won a 2018 American Staffing Association Genius Award for Direct Mail Campaign (Print) in the Staffing Firms With More Than $100 Million in Annual Sales class. This national awards program recognizes the most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies.

Genius Award entries were judged on a numeric scale by a panel of communication experts. Each entry was assessed for its visual appeal, content and message, originality of approach, objectives achieved, and overall effectiveness. Achievements in individual categories were recognized with Grand Genius Awards, Genius Awards, and honorable mention distinctions.

PrideStaff's Award-Winning "Superhero" Campaign

True heroes come in all shapes and sizes. To succeed, employers need superhero employees working throughout their organizations and in many different roles. PrideStaff’s “Superhero” campaign provided hiring managers with a guide to recruiting superheroes for their organizations, while giving PrideStaff's sales representatives a structured and differentiated approach to land more appointments.

Designed to be engaging, fun and professional, each step of this eight-week, integrated print campaign targeted a different challenge plaguing hiring managers. From increasing production levels to improving morale, cutting employee turnover to leading innovation, each step offered the hiring manager superhero powers to "save the day" for their company.

PrideStaff sales representatives targeted key decision-makers within the proper accounts, and made in-person drop-offs each week, with the goal of scheduling a more thorough assessment meeting. Each weekly drop-off included: an introduction card; an in-depth article addressing a management or recruiting challenge today's hiring managers face; and a fun, conversation-starting ad-specialty item, such as a superhero figurine.

The campaign was extremely successful. During the first wave alone, twenty percent of campaign recipients agreed to an in-depth meeting. Of those prospects that agreed to a meeting, twenty percent placed an initial job order on the spot, each of which PrideStaff was able to fill.

"We're extremely proud to win a Genius Award this year in the Direct Mail Campaign Print category," said PrideStaff COO, Tammi Heaton. "This award validates our ability to connect clients with the talented 'superheroes' they need to increase production, improve morale and minimize turnover in today's employment market.

"Winning this award is yet another example of how we live out PrideStaff's mission: 'Consistently provide client experiences focused on what they value most,' every day," continued Heaton. "Simply put, we invest in world-class marketing to help hiring managers overcome their hiring and workforce challenges."

About the American Staffing Association

The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit

About PrideStaff

PrideStaff was founded in the 1970s as 100 percent company-owned units and began staffing franchising in 1995. They operate over 80 offices in North America to serve over 5,000 clients. With over 40 years in the staffing business, headquartered in Fresno, CA, PrideStaff offers the resources and expertise of a national firm with the spirit, dedication and personal service of smaller, entrepreneurial firms. PrideStaff is the only nationwide, commercial staffing firm in the U.S. and Canada with over $100 million in annual revenue to earn Inavero’s prestigious Best of Staffing Diamond Award five years in a row highlighting exceptional client and talent service quality.

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