A mattress franchise may sell its own brand of mattresses or represent a wider range of options. The sales staff at a mattress franchise typically provide a unique shopping experience that includes sleep education as part of their approach to help customers achieve a better quality of sleep. Since mattresses last from 8 to 10 years, a well-regarded mattress business can use an initial sale to establish a long-term relationship with a customer to meet their recurring mattress needs.
There are few things as important as a good night's sleep, and everyone needs the best quality sleep. There's already a high demand for mattresses, and you won't have to convince any customers that a mattress is essential. What you will have to convince them of, however, is the quality of your products and the value they present. Sales skills and experience are just as valuable here as in any other market.
Develop Deep Knowledge
While you don't necessarily need to have any experience in the mattress industry before opening this new business, you will need to be committed to learning as much as you can about mattresses in general and your products in particular. Since most people only buy a few mattresses in their whole life, the average consumer has just a modest knowledge of these products. So you can fill in those gaps in a helpful way to guide them toward the right product. It's a blend of useful information and gentle sales tactics that will help you sell mattresses and keep the business moving forward.
Add to the Product Line
Selling mattresses will always be at the heart of this business, but partnering with the right franchise might open up opportunities to sell other things. For example, you could offer bedding items purchased more frequently than mattresses, such as pillows and sheets. If someone has a good experience in your store when buying a mattress, they may value that experience and come back for other products long before they are in the market for a new mattress. Of course, that positive experience could also lead them to recommend your store to others, which would be another benefit that can help you grow revenues.