What Will You Do?
As the growth of cloud services and online technology have removed the need to maintain paper documents, more businesses routinely shred paper documents to prevent sensitive information from landing in the wrong hands. Paper shredding businesses help companies avoid the need for the extra storage and security required to store documents that contain financial, legal, and other proprietary data.
Key Benefits of Shredding
The shredding business is an interesting opportunity to carve out a niche in your local market. Rather than selling a product, you are selling the destruction of a product—so you’ll need to make a smart and creative sales pitch when trying to secure new business:
A Matter of Compliance
For some industries, the destruction of old documents is not optional. It’s required. This is often the case in the medical field, but it can apply to other industries, as well. Not only can privacy laws require that documents be destroyed, but paper shredding can be built into contracts between two companies who want to keep their dealings private. Targeting businesses that work in industries where privacy is a top priority is a great place to start with your marketing efforts.
Trust is Essential
There is always an element of trust when someone hires you to perform a service, but the need for trust is even more apparent when sensitive documents are involved. With that in mind, partnering with a franchise is a great way to build trust early in the life of your business. If you market a no-name shredding business with no history, you might struggle to get anyone to turn over their documents to you for shredding. By presenting your business as a known franchise, however, you will have an easier time making the sale.
A Huge Time Saver
Businesses can purchase their own paper shredders to handle this task in house. However, those paper shredders are far smaller than what you will offer as a shredding business owner, so the work will take much longer. The business will also have to assign the task to an employee, taking away from what that employee would be working on otherwise. By presenting significant time savings and removing the need for a business to buy their own shredder, the value of the shredding services your business offers will become clear.
