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Quick Summary
Red Effect Infrared Fitness (RE24) is a boutique fitness and wellness franchise combining infrared training, hot Pilates, recovery, cold plunge, and 24/7 gym access into one modern fitness experience. Designed for owner operators with a NO EMPLOYEES - NO LABOR model (see below for details), RE24 offers operational simplicity, a competitive cost of entry, and a technology-driven approach to fitness, recovery, convenience, and results.
*Please contact "Red Effect Infrared Fitness - Owner Operated, No Employees, No Payroll" to confirm the accuracy of any information provided on this page.
| Minimum Cash Required | $50,000 | |
| Year Founded | 2016 | |
| # of Existing Units | 4 | |
| Training & Support | Yes | |
| Military/Veteran Promotion | Yes |
Built for Today’s Consumer. Engineered for Today’s Owner.
RE24 delivers a modern fitness and wellness experience designed around convenience, fitness results, and recovery. Members have access to a variety of infrared-enhanced workouts, recovery amenities, and guided fitness experiences — all available 24/7 to fit real life schedules.
For franchise owners, RE24 was intentionally designed to eliminate certain operational challenges in boutique fitness. Through virtual instruction, automated systems, and streamlined operations, franchisees that operate efficiently and adopt RE24’s owner operator model with NO EMPLOYEES - NO LABOR while still delivering a premium member experience. Franchisees will have an option to hire employees.
A Differentiator Members Feel Immediately
At the core of RE24 is full-spectrum infrared heat integrated directly into our studios and saunas. Unlike traditional gyms, infrared gently warms the body from within, supporting performance, recovery, mobility, and overall wellness.
RE24 also features exclusive high infrared cardio saunas with full size treadmills and ellipticals, creating a unique workout experience. Member feedback reports feeling energized, less sore, and more motivated to return.
For franchise owners, infrared technology creates a premium boutique experience that differentiates RE24 from traditional gyms without adding operational complexity.
Variety That Keeps Members Engaged
RE24 combines multiple fitness and recovery modalities under one roof, giving members a complete wellness ecosystem instead of a one-dimensional gym experience.
For franchise owners, offering multiple modalities inside one streamlined model expands market appeal and increases long-term member value without requiring multiple specialized instructors or large staffing teams.
YES! — one of the most exciting and disruptive aspects of the RE24 business model is its ability to operate with NO EMPLOYEES and NO PAYROLL and instead with owner operators at the wheel.
RE24 was intentionally engineered to challenge the outdated economics of traditional fitness studios and big-box gyms that rely heavily on: expensive staffing models, large instructor payrolls, front desk labor, management overhead, and complex scheduling systems.
Instead, RE24 leverages: Virtual Corporate Instructors, hands-on Owner-Operators, automated member onboarding, app-based access control, integrated booking and communication technology, remote management systems, and streamlined operational design to create a technology-driven fitness platform that does not rely on employees but rather strong owner operators. This is not yesterday’s labor-heavy gym model. This is the future of boutique fitness.
This message does not constitute an offer to sell a franchise. Any such offer will only be made through the disclosure of a validly registered franchise disclosure document.
$7,500 discount for qualified veterans
Great news! Red Effect Infrared Fitness - Owner Operated, No Employees, No Payroll has reached its current goals thanks to high demand. More franchise and business opportunities are coming soon, sign up here for updates and be the first to know! Below are a few other suggestions to start with.
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