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Friday, Sep 01, 2017
The Original Frameless Shower Doors® Expands by Franchising to Meet Demand in Construction The nation’s only true buy-direct frameless shower door company launches van-based model with showrooms
CORAL SPRINGS, Fla. (Sept. 1, 2017) – The Original Frameless Shower Doors® began with founder and CEO John Serino installing shower doors out of a van in south Florida 20 years ago that had logged over 200,000 miles. Now, it is a $50 million internationally-recognized brand continuing its rapid expansion through franchising, thanks to high demand for frameless shower enclosures in homes, hotel remodels and new construction.
The Original Frameless Shower Doors® stands apart from competitors as the only shower door franchise available in a van-based model, making it easy for franchisees to quickly and efficiently sell and install their product. Territories are being developed based on number of households and/or available commercial real estate.
"We are the only true buy-direct branded frameless shower door company," said Serino. "We are excited to continue being pioneers in the industry we created by becoming the first company to begin franchising. Our van-based model allows for a quick and high ROI for franchisees since there is no need to invest in real estate and associated costs."
After developing a partnership with Floor & Décor, a publicly traded company, The Original Frameless Shower Doors® has inventory in showrooms across the United States, where franchisees can show their products to potential clients. Franchisees enjoy all the benefits of widespread brand exposure with very low overhead and startup costs since the showroom space is already available to them. The Original Frameless Shower Doors® currently has 78 showroom locations with interactive kiosks throughout the United States, with plans to open 20 more by year’s end. Franchisees are also provided with the company’s existing client base in their territory.
With the majority of bathroom remodels and new construction calling for frameless shower doors, there is plenty of demand to develop new clients. A frameless door makes a bathroom look bigger and provides a more open feeling to the space, while also eliminating soap scum, mold and other build-up that occurs in framed enclosures. Because of the benefits of frameless shower doors, they have become the new industry norm.
The Original Frameless Shower Doors® offers a wide range of support for franchisees, so no prior experience is necessary. Support includes onsite training that can be completed in as little as three to four weeks. Once franchisees are working in the field, The Original Frameless Shower Doors® supplies all the glass and hardware needed, as well as technical, scheduling and customer development assistance. Ongoing installation support is available to franchisees through instructional videos, manuals as well as one-on-one training in The Original Frameless Shower Doors® school located within their world headquarters. Franchisees can quickly reference these materials at any time, making installation simple and efficient.
The Original Frameless Shower Doors® has also been featured on the prestigious Inc. magazine 5000 list several years in a row, thanks to the company’s tremendous growth rate. By perfecting the fine art of customizing frameless glass shower doors, the fully licensed, insured and certified manufacturer and installation company has grown year after year. The Original Frameless Shower Doors® are truly unique since they custom-create all their products and sell factory direct to the end user – something no one else in the industry is doing.
"The Original Frameless Shower Doors® is the perfect opportunity for ambitious entrepreneurs who want to have a proven model for success, with a built-in client base," said Serino. "There is extremely high market demand – both residentially and commercially – as frameless shower doors have become the industry norm. We look forward to expanding our business with our franchisees."
About The Original Frameless Shower Doors
The Original Frameless Shower Doors® is the nation’s only true buy direct frameless shower door company. For more than 20 years the company has designed, manufactured and installed over 500,000 custom all-glass frameless shower enclosures for clients all over the world. The company’s state-of-the-art manufacturing facility is equipped with the latest glass fabrication machinery as well as its own tempering furnace and exclusive, branded hardware line. Their StayCLEAN™ glass is water and stain resistant and 20 percent more brilliant looking than typical glass; all designed to provide customers a one-of-a-kind, SGCC certified, custom frameless shower door that fits perfectly to the finished opening.