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Tuesday, Jan 26, 2021
SYNERGY HomeCare Concludes 2020 Up 35% In Sold Territories; Consumer Engagement Also Increases Dramatically
Gilbert, Ariz. - SYNERGY® HomeCare continued its strong growth trajectory in 2020 by selling 38 territories including multiple sales in New Jersey, North Carolina, Tennessee, Texas and Virginia.
SYNERGY HomeCare sold 35% more territories in 2020 over 2019. The company was recently named one of the fastest growing healthcare franchises in the nation by Franchise Times.
SYNERGY HomeCare also saw the number of online consumer inquiries increase by more than 30% in 2020 over 2019.
“We have made a concerted effort to grow our market presence,” said SYNERGY HomeCare CEO Charlie Young. “Obviously as baby boomers age with an increased desire to live at home and remain independent, the need for our services has and will grow even further. It has been interesting to see that while COVID-19 has slowed the overall economy, it has exacerbated the need for in-home care. This has brought increased awareness to the sector and has allowed us to develop a strong pipeline of high-quality candidates who bring a variety of different skill sets. Each week we engage with more and more potential owners.”
Noteable 2020 Openings
SYNERGY HomeCare of Rutherford County, southeast of Nashville, Tenn., opened in December, led by Dan and Kathy Root.
“I spent the bulk of my career in organizational transformation and strategy assessment and my wife Kathy has a background as a registered nurse and as a healthcare accounting consultant, so we were looking for an opportunity to combine those skills,” Dan Root said. “We have personal experience as caregivers and recognized that the need for professional services in our region is growing. We believe that by building a culture focused on optimizing our employee experience we will fuel client satisfaction and growth.”
Root pointed out that the company’s caregiver recruitment is focused on experienced healthcare professionals and students in appropriate majors at nearby Middle Tennessee State University.
SYNERGY HomeCare also increased its California presence with the 2020 launches of four affiliated companies in the Golden State. There are now 15 franchisees operating in California including companies in Huntington Beach, San Jose, Carlsbad and San Marcos, where Jeb and Martha Butler opened SYNERGY HomeCare of North County.
“I had a long career in orthopedic surgical supply sales and recognized that in-home care was a growth industry where my sales background would be beneficial,” Jeb Butler said. “Martha had cared for her late dad and her mom is now in assisted living so we have seen firsthand the value a company like ours can bring to the client and their family. Launching a business during COVID has been hard but the SYNERGY team has been incredible in helping us understand the business, allowing us to network and develop a referral base, as well as set up our systems and operations and support our marketing efforts.”
Butler has focused recruiting efforts on nearby Camp Pendleton to augment his caregiver roster. He has had success hiring military spouses, many of whom come from backgrounds where caregiving is a part of their culture.
Tom Nelson, another recent franchisee in California, is also optimistic about his newest business endeavor with SYNERGY HomeCare of Campbell-Los Gatos, which serves the Greater San Jose area.
“After a rewarding career leveraging my background in national corporate wellness, adaptive physical education for people with disabilities, and referral-based medical fitness centers, I saw an incredible opportunity to apply my experience in a field with increasing demand,” explained Nelson. “We have a wide-open market with room for expansion that will afford us the privilege of serving a growing population of seniors with the personalized care they need to maintain their quality of life.”