Wednesday, Jun 01, 2022

How Sir Grout Stands Out in the Booming Hard Surface Restoration Industry

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How Sir Grout Stands Out in the Booming Hard Surface Restoration Industry

By Luca Piacentini - 1851 Franchise Senior WriterSir Grout, the hard surface restoration franchise under the Threshold Brands umbrella, is emerging as a prominent player in the booming home services industry. Sir Grout provides prospective franchise owners with a unique opportunity to tap into the steadily-growing consumer demand as more people purchase homes and invest in their home’s overall health and appearance. After being acquired by Threshold Brands last year, Sir Grout is gearing up for significant franchise growth as it carves out a lucrative niche in the hard surface restoration segment. 

The home services market was valued at more than $105 billion in 2018 and is projected to reach more than $219 billion by 2026. As more homeowners tackle home improvement projects, the need for Sir Grout’s restoration services has never been higher. According to the Floor Daily Ceramic Tile Report, the square footage of tile installed in homes each year is on the rise with over 3 billion square feet being sold each year. 

Additionally, a need for restoration services will always exist since most homeowners lack the appropriate equipment, knowledge and expertise required to properly restore tile and grout, stone and wood surfaces on their own.

Sir Grout stands out within this recession-proof industry by offering franchisees the opportunity to leverage five businesses for the price of one. “Owners have the potential to provide five key hard surface restoration services that are in high demand given the need for homeowners, business owners and brokers or real estate agents to maintain or increase their property’s value,” said Tanisha Chea, Sir Grout’s brand president. “These services include grout and tile restoration, stone restoration, no sanding wood restoration, slip-resistant applications and high durability coatings.”

For a relatively low investment of $99,795 to $152,530, Sir Grout franchisees can leverage this proven business model, enjoying multiple revenue streams and one of the industry’s most attractive opportunities for ROI. 

To ensure franchisees are prepared to satisfy the homeowners in their communities, the Sir Grout team provides marketing materials, training programs and business tools. Sir Grout franchisees not only benefit from the brand’s proprietary processes and products but also from the knowledge and support that is provided to them during training, including Sir Grout’s highly-effective "Right Start" and pre-opening training programs. 

Now, Sir Grout can leverage even more support following the acquisition from Threshold Brands, the 500-plus-unit franchisor behind home service brands such as Men in Kilts, MaidPro, Pestmaster Services, USA Insulation, FlyFoe, Plumbing Paramedics and Heating + Air Paramedics. As a brand under this umbrella, franchise owners will receive the support, knowledge and resources of an established multi-brand company in the home services segment. They also have an existing network of franchisees that they can lean on, whether it be for cross-promotional initiatives, best practices or referrals. Sir Grout owners can also diversify their portfolio by owning other established and emerging home service brands within the Threshold umbrella. 

“Our structure allows owners to grow laterally within our system, expanding their portfolio and revenue potential while benefiting from the ability to leverage existing relationships within their territory,” said R. Scott Sutton, chief growth officer at Threshold Brands. “This is a huge benefit that Sir Grout offers over other franchise players in the industry.”

Looking ahead, the Sir Grout team says they have identified wide-open territory availability in prime markets across the country, which means potential owners can take their pick of the best territory that works for them. 

“Sir Grout is looking for creative self-starters who want to take control of their lives by being their own boss and working towards financial and personal independence,” said Chea. “With the recent backing of Threshold Brands, the time has never been better to join the Sir Grout family and utilize our proven systems and procedures to make a name for yourself in the lucrative hard restoration industry.”

The estimated initial investment required for a Sir Grout business ranges between $99,795 to $152,530.

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