Retro Fitness Colts Neck founder's anti-aging franchise Serotonin coming to Monmouth

Serotonin Centers, an anti-aging and wellness franchise from fitness industry entrepreneur Eric Casaburi, is opening a location in Colts Neck, its first spot in Monmouth County and the start of a New Jersey expansion.

Franchisees Dr. Lisa Granado and Danielle D'Alessio are expected to open at 178 Route 537 later this year, with four more locations coming in Monmouth County over the next two to three years, Casaburi said.

Casaburi, who started fitness chain Retro Fitness in 2004, founded Serotonin Centers in 2019. Serotonin, named after the hormone that helps to regulate mood, offers anti-aging and hormone treatments, including hormone replacement, aesthetic enhancement, medically supervised weight loss and immunity response treatments.

The agreement to develop five locations in Monmouth County is the first of more to come in New Jersey and also the first centers to introduce Serotonin outside of Florida. "We're starting in Monmouth County and we'll expand from there," Casaburi said.

How he started: Colts Neck entrepreneur uses franchising to grow his Retro Fitness brand quickly

"We're kind of carving our way in a whole new industry, anti-aging," Casaburi said. "I'm kind of intersecting the medical industry and the fitness and health and wellness industry that's been out there, but they've never properly been able to find a mechanism to combine."

Granado and D'Alessio share an interest in preventative medicine and anti-aging treatments.

"The arrival of the Serotonin franchise in the local market is a significant step towards assisting those wanting to recalibrate and optimize their personal well being," D'Alessio said in a statement.

Granado and D'Alessio, who have spent years servicing the medical needs of families and individuals as a practicing physician and a physician's assistant in emergency medicine, respectively, said they are confident to build a "deep roster" of clients in New Jersey.

"In a paradoxical way, the pandemic has caused the industry to grow, as it's forced more people to think about their health in a way they hadn't in the past," Granado said. "More than ever, people are realizing that once health is lost, it's difficult to regain," she said in a statement.