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Tuesday, Jan 07, 2020

Inside Pigtails & Crewcuts Franchise Growth in 2019

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Heading into 2020 with 65 new locations in development, it’s fair to say the Pigtails & Crewcuts franchise system experienced strong growth in 2019.

Here’s how we did it and where we’re taking the brand in the new year:

Our Kid’s Haircut Franchise Concept is in Demand
We place the needs of children first at Pigtails & Crewcuts salons. By decorating salons with brightly colored walls, installing miniature car and airplane seats, and providing games and toys, we turn what is typically a stressful situation for a child – and mom and dad – into a fun and enjoyable experience. We’ve carved a niche in the $64 billion hair care industry by specializing in children’s haircuts, and consumers – especially parents – are taking notice. More than $5 billion is spent on children’s haircuts alone.

boy getting his hair cut at pigtails & crewcuts franchise

Our concept is generating demand for Pigtails & Crewcuts in communities across the United States. Parents, who once had to drive their children long distances to enjoy a stress-free haircut, are opening Pigtails & Crewcuts in their own communities to serve large populations of families.

You Don’t Need Children’s Hair Salon Experience
The majority of our franchisees do not have salon ownership or stylist experience. The simple reason is it’s not necessary to be a successful Pigtails & Crewcuts salon owner. Our franchisees come from all walks of life – many of them parents who sought a better work-life balance or a career that matched their values better.

smiling boy wearing glasses sitting in pigtails & crewcuts franchise

With our comprehensive hiring and training support, franchisees are able to fully staff their children’s hair salon franchise with trained, dependable stylists. This frees up the franchise owners’ time to focus on doing what they love – providing positive experiences for clients’ children while spending more time with families of their own.

We’re a Children’s Franchise with Simple Operations
Our simple operations makes owning your Pigtails & Crewcuts easy.

Unless you want to be involved styling children’s hair, you can leave the day-to-day operations up to the team of stylists you hire. This allows you to focus on other aspects of operating the business. If you have other businesses in your portfolio, you can devote more attention to them. Or, you take advantage of a better work-life balance.

happy family, mom, dad and two daughters sitting on couch in pigtails & crewcuts franchise

When you combine the simplicity of the Pigtails & Crewcuts concept within a healthy industry, where there’s strong demand, the scalability is obvious. Plus, because haircuts for kids are a necessity, Pigtails & Crewcuts is a recession-resilient business. No matter how the economy is performing, you’ll still have parents bringing their sons and daughters in for a trim or special events.

Pigtails & Crewcuts Franchise Growth in 2020
Following the axiom, “If it isn’t broken, don’t fix it,” we’re targeting expansion in the Southeast in 2020 with what worked in 2019. With 64 Pigtails & Crewcuts franchises already operating in 22 states, and plans to open 15 additional units along with some of the 65 in development by the end of 2020, we are confident Pigtails & Crewcuts will be 100 salons strong by the start of 2021.

We are homing in on five states in particular:

Georgia – Johns Creek, Cumming, Macon, Augusta, and Athens
Florida – Tampa and Jacksonville
South Carolina – Charleston
Tennessee – Nashville
Kentucky – Lexington
Pigtails & Crewcuts is targeting these areas for their strong, family-friendly communities. Target markets include populations of at least 75,000.

happy baby with mom at pigtails & crewcuts franchise

Low start-up costs and overhead give franchisees a head-start toward generating a profit. Our typical layout features a small footprint – between 1,200 and 1,500 square feet – so we’re able to cut down on the initial purchase price for real estate. This also helps minimize ongoing expenses, like utilities and maintenance, as well as insurance and any rent or lease payments.

With strong appeal and demand, comprehensive training and support, and simple operations, Pigtails & Crewcuts is the ideal brand to bring to these communities.