Wednesday, May 17, 2023

BrightStar Care® Names Teresa Celmer as Chief Marketing Officer

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BrightStar Care® Names Teresa Celmer as Chief Marketing Officer

After Successfully Leading BrightStar Care's National and Local Marketing Efforts for Nearly Four Years, Teresa Celmer is Promoted to the C-Suite

MARCH 16, 2023 - BrightStar Care, a nationwide home care and medical staffing agency with more than 370 corporate-owned and franchised locations known for providing a higher standard of home care, announced today that Teresa Celmer has been promoted to Chief Marketing Officer. After serving as BrightStar Care's Senior Vice President of Marketing since 2019, where she grew immense national brand awareness and drove recruitment efforts, Teresa is taking the next step in her career by entering the BrightStar Care C-Suite.

As Chief Marketing Officer, Celmer will be responsible for the overall vision, leadership, and execution of all marketing programs and initiatives under the BrightStar Group Holdings umbrella: BrightStar Care, BrightStar Senior Living®, and BrightStar® Care Homes™. Celmer will also be at the helm of developing and executing BrightStar Care's long and short-term marketing strategies to accelerate brand awareness and increase brand sales and customer count. Over the last few years, Celmer has played an instrumental role in marketing and internal and external communications.

“I am thrilled to be stepping into the role of Chief Marketing Officer of BrightStar Care and am expertly positioned to continue leading the BrightStar Care marketing team with passion and resilience,” said Teresa Celmer, Chief Marketing Officer of BrightStar Care. “From the start, I have been committed to BrightStar Care's vision of enriching lives, and I am ready to continue leading the brand forward through creative and innovative channels.”

“Teresa Celmer truly embodies the heart and soul of BrightStar Care, and through her tremendous work, she has taken the brand to extraordinary heights,” said Shelly Sun, CEO and Founder of BrightStar Care. “The state of the healthcare workforce has fluctuated over the years, and being the solution-oriented professional she is, Teresa has swiftly pivoted marketing efforts towards attracting healthcare workers. Teresa is a trailblazing marketer who focuses on the interconnectedness between our customers, staff, and partners and strategically aligns marketing to fit each audience seamlessly.”

In her new role as CMO, Celmer will continue strategically bolstering consumer, B2B, and employer branding. Teresa's tenacity for exceeding ROI moves the brand toward being known as America's most trusted home care brand and the preferred partner and employer of choice in the home care, franchise, and senior living industries. Due to her marketing genius, in 2022, Celmer was recognized as a top 50 CMO Game Changer in the franchise industry by Entrepreneur Magazine.

Before joining BrightStar Care, Celmer was the Brand Director of Consumer Marketing at Ace Hardware. She developed her skillset as a franchise marketer and created immaculate brand cohesion among the company's nationwide consumer retail stores. She is also a Board Member of Hope Loves Company, a nonprofit that provides emotional and educational support to children and young adults who have or had a loved one battling Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig's disease. Celmer is a true servant leader and is committed to enriching lives. Her passion to serve others is reflected in her professional role at BrightStar Care and her personal life.

About BrightStar Care:
Founded in 2002, BrightStar Care is a national home care agency with more than 370 corporate-owned and franchised locations nationwide that provide medical and non-medical home health care services to clients and supplemental care staff to businesses. BrightStar Care corporate and franchise agencies across the country employ more than 15,000 caregivers and 5,700 registered nurses who oversee the care and safety of each individual client. BrightStar Care offers custom medical staffing solutions to corporate entities and holds national accounts with government agencies across distinct patient populations providing healthcare staff anywhere care is needed. Female founded and led by CEO Shelly Sun, BrightStar Care is committed to providing a higher standard of care through its clinical nurse-led care model. As a member of Moving Health Home, BrightStar Care also actively advocates to change federal and state policies that prevent the home from being an accredited clinical care site. Network-wide BrightStar Care agencies are Joint Commission accredited – the gold standard within the health care industry. BrightStar Care has also been the only national home care franchise to consecutively receive The Joint Commission's Enterprise Champion for Quality award for more than a decade.

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