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Quick Summary
The Plunge House is a unique wellness franchise offering guided cold plunges, breathwork, and contrast therapy in a spa-like setting. With a low-overhead model, strong community focus, and growing demand for recovery services, it’s the perfect opportunity to join the wellness movement. No experience needed—just a passion for helping others feel their best.
Minimum Cash Required | $75,000 | |
Net Worth Required | $500,000 | |
Total Investment | $598,500 - $960,200 | |
Franchise Fee | $60,000 | |
Year Founded | 2024 | |
# of Existing Units | 2 | |
Franchising Since | 2024 | |
Training & Support | Yes |
The Plunge House is an innovative wellness franchise that delivers guided cold plunge experiences in a boutique, spa-like setting. With a strong focus on recovery, mental clarity, and community connection, The Plunge House provides a modern and accessible approach to cold water therapy—a practice rooted in ancient health rituals and now embraced by elite athletes, high performers, and everyday wellness seekers.
Founded on the idea that meaningful change begins with intentional daily practices, The Plunge House offers a structured, consistent cold plunge experience designed to support physical recovery, emotional regulation, and mental resilience. Unlike traditional spas or DIY plunge setups, this concept integrates music, breathwork, and a supportive group environment to deliver a powerful transformation in just 11 minutes a day.
Cold water immersion has become one of the fastest-growing wellness trends due to its wide-ranging benefits. Backed by science and testimonials from high performers and health experts, regular cold plunging has been linked to:
The Plunge House delivers all of this in a safe, structured, and supportive setting—removing the barriers to entry for people curious about cold therapy.
Plunge House franchisees are health-conscious, community-minded individuals who want to bring a meaningful and innovative wellness concept to their local area. No prior experience in fitness or health is required—just a passion for helping others and a drive to run a purpose-led business.
Franchisees receive full onboarding support including site selection, studio build-out, and operations training. The corporate team offers continued assistance through marketing support, business coaching, and access to a proven system designed for operational ease and member satisfaction.
The Plunge House is more than a franchise—it's a wellness movement. This is your chance to be at the forefront of a rapidly expanding industry while building a business that changes lives, one plunge at a time.
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