Our History
In 1999, Joe Grondin, a Master Barber with over 30 years experience, opened the first Roosters in Lapeer, Michigan. His goal was to step back in time and re-establish the traditional barbershop for men. Roosters would be a real barbershop, without the gimmicks of most men's haircut establishments or the feminine environment of a hair salon. Roosters combines modern grooming techniques with the classic barbershop elements. Distinctive touches like the red, white, and blue barber pole, and plush, oversized leather barber chairs create an environment exclusively for men.
At his first store, Joe worked to perfect the Roosters atmosphere and work processes. After several friends and regular clients encouraged him to open additional Roosters locations, Joe took their advice and franchised the Roosters concept in 2003. Its growth has steadily increased since then.
The Classic American Barbershop
Roosters Men's Grooming Center provides an authentic barbershop experience in a modern, upscale, and unpretentious environment. Our focus is on delivering consistent, exceptional service, and providing guests an escape from their busy lives.
We believe you deserve to have a space of your own, so sit back and enjoy the charm and comforts of an old school barbershop with a modern twist. Our stylists and barbers are skilled in classic and current techniques to give you the look you want.
We promise to deliver quality service; that's why we offer a 100% satisfaction guarantee. At Roosters we strive to be the go-to grooming destination for guests of all ages.
Our Model
The Roosters model is unique to the marketplace. We are not a discount hair chain, so our team members are not pressured to achieve high client turnover. Unlike unisex salons, we have a well-defined clientele and a strong brand-identity. We have created a niche for specialized men's grooming.
The Roosters model is built around a key principle: turning positive customer experiences into strong client relationships. We want you to focus on building relationships and delivering quality services, without feeling rushed or pressured to create more business. Roosters combines modern grooming techniques with the classic barbershop elements. Distinctive touches like the red, white, and blue barber pole, and plush, oversized leather barber chairs create an environment exclusively for men.
Every Roosters Store Includes:
- Wood interiors
- Plasma TVs
- Exclusive Roosters Club Chair
Every Roosters Store Offers:
- Free shoeshine and beverage of choice
- Exclusive Roosters Shaving System
- Hair color
Key Features
You may keep your current career and still own Roosters, as a manager will run the day-to-day operations while you provide oversight and leadership. Our POS system allows you to check in on your store while you are doing other things. You do not need any experience in hair care as your manager will provide that for you. We have training, site selection assistance and lease negotiations if needed. All of our stores are constructed by a third party provider and approved by us to ensure a consistent look and feel. If you choose the Turn-Key option we will see your project from start to finish or plans will be provided to you that can be used to obtain bids from contractors in your local area. Roosters also has a line of private label products that is sold in the stores.