Primo Destinations - Franchise

• Primo Destinations is marketed as a national brand for luxury properties not unlike the franchisee model of Marriott Hotels.  This creates immediate credibility for the franchisee as they seek to secure new clients in their local territory especially in the start-up phase.
• Promotion of a national brand is expected to result in bookings and reservations from repeat Primo Destination guests as they travel into franchisee territories increasing the franchisees revenue.

• Primo provides franchisees centralized marketing and reservations management, allowing the franchisee to focus on the delivery of services to the local property and guest management.  Included at no additional expense as part of the 12% franchisee fee Primo will provide:
       o Design of each listing (based on input from franchisee) including property description, picture upload, attributes and a market based rate table.
       o A state of the art website including property search and on-line booking functionality complete with credit card processing, electronic contracts and signature capture.
       o Five channels of web-based advertising.
       o Individual property search engine optimization (SEO) and marketing including Google pay per click advertising.
       o Full reservation management, booking and rent collection

Centralized reservation management greatly reduces both: 1) the marketing investment the franchisee would need to make and; 2) the overhead required to run a vacation rental business.  Online booking both increases revenues and decreases the liabilities associated with rental process with the use of electronic documents and signatures.

• Primo provides franchisees a fully integrated vacation rental technology platform with the following features:
       o Listings on the Primo Destinations website www.primodestinations.com
       o A cloud-based property management system
                  Properties
                  Reservations
                  Guests
                  Inquiries
                  Calendar
                  Work orders
       o Integrations to 3rd party listing services (i.e. VRBO, FlipKey, Airbnb etc.)
       o A state of the art mobile app for guest management

Primo levels the playing field for our franchisees by providing web-based technology that rivals the capabilities of even the best resourced larger companies.  Primo provides turnkey technology to get your vacation rental company up and running immediately with no capital investment in technology.

• As Primo Destinations local operating franchise you will be responsible for customer acquisition and local property management.  Primo will provide you an operating manual detailing our best practices, marketing materials and on-site operations training to help ensure your success. 
  
  Topics include but are limited to:

Proven operating practices will help you achieve higher levels of guest satisfaction

• Primo provides accounting services to streamline and simplify the vacation rental process for franchisees including:
       o A credit card processing facility and all rental payments
       o Sales and local tax payment and reporting
       o Monthly owner statements and a web-portal
       o Owner and franchisee payments
• Reliable and auditable financial services ensure accurate reporting and prompt owner payments allowing the franchise to operate in compliance with state and local tax authorities and with minimal financial overhead.

• Greatly reduce the costs of starting a vacation rental company due to the fact the technology, reservation and marketing function and people will be provided by Primo as the Franchisor.  The goal is for a franchisee to be able to get up and running for between $39,970 – $77,000 (as per the Franchise Disclosure Document) vs. the $250,000 plus investment normally required
• Decrease the time from business creation to the ability to go to market by eliminating the need to develop the technology and providing support to enable the franchisee to immediately begin marketing and securing rental customers
• Increase the probability of the success of the new venture through the use of proven best practices, operating procedures and support from a leading vacation rental provider; and the provision of property marketing and reservation management which if not performed well can negatively impact business growth and referral potential.
• Achieve profitability more quickly due to lower overhead based on support services