Just Between Friends - Franchise

Own a Business that Helps Families and Strengthens Communities

As a JBF franchise owner, you’ll host seasonal shopping events in your community, connecting local families in a meaningful way. Parents consign their gently loved children’s items, and savvy shoppers find incredible deals on clothing, toys, gear, and more—all in a fun, community-driven environment.

Why Franchise with JBF?

• Proven Business Model: Over 25 years of experience and 150+ locations nationwide.
• Flexible Lifestyle: Run seasonal events that allow you to set your own schedule and create work-life balance.
• Low Overhead, High Impact: Operate without a brick-and-mortar store and keep costs low while serving your community.
• Community-Centered Mission: Help families earn and save money while reducing waste through sustainable reuse.
• Comprehensive Training & Support: Benefit from marketing resources, event planning guidance, and ongoing coaching to help you grow.

If you’re a community-minded entrepreneur looking for a meaningful, flexible, and profitable business, JBF is the opportunity to own a business that truly makes a difference.

About Just Between Friends (JBF)

Founded in 1997, Just Between Friends is the nation’s largest and most trusted children’s and maternity consignment event franchise. With over 150 locations across the U.S., we help families save money, earn cash on items their kids have outgrown, and keep gently used products out of landfills. Each franchise hosts seasonal community events where parents buy and sell clothing, toys, baby gear, and more—all in one convenient, fun, and family-friendly marketplace.

Industry Opportunity

• Families spend thousands each year on children’s items that are quickly outgrown.
• The U.S. secondhand market is projected to exceed $70 billion by 2027, with resale for kids’ items growing faster than traditional retail.
• Parents increasingly prefer sustainable, community-focused shopping solutions.

Why Franchise with JBF?

• Low Overhead, High Impact: Operate without the cost of a storefront; events are seasonal and scalable.
• Proven Business Model: 25+ years of experience and a nationally recognized brand.
• Meaningful Work: Help families stretch their budgets and promote eco-friendly reuse.
• Flexible Lifestyle: Seasonal events allow for a business that adapts to your schedule.

Training & Support

Franchise owners receive step-by-step guidance to launch and grow their business, including:

• Comprehensive onboarding and operations training.
• Marketing and advertising templates to drive consignors and shoppers.
• Access to JBF’s experienced coaches and support services.

Ideal Candidate

JBF owners are community-minded entrepreneurs who love connecting with families and making a difference. The most successful franchisees are:

• Organized and detail-oriented event planners.
• Comfortable with marketing and networking in their community.
• Excited by a flexible lifestyle business that blends profit and purpose.
• Passionate about helping families and promoting sustainable living.

With JBF, you can build a profitable, family-friendly business while helping others save, earn, and live more sustainably.