History - A Synthetic Grass Franchise Full of Opportunity
IntelliTurf is a sales, marketing, distribution and installation firm serving landscaping, recreation and golf industries. Our original focus was the installation of Sand-Filled Synthetic Golf Surfaces that play like natural grass. Today, we sell and distribute our synthetic grass products to all types of businesses as well as build backyard putting greens, artificial lawn systems and recreational play areas that are lead-free and 100% recyclable.
Since the late 1990's, we have been servicing our customers with the most innovative artificial turf products available. IntelliTurf has completed synthetic golf greens and practice areas for multi-family housing communities including apartments, condominiums and senior housing, corporate campuses, private clubs, residences, and driving ranges. We have built courses in the US as well as Europe and the Caribbean. Our multi-housing/developer clients are located domestically and internationally.
In 2006, we started our investigation into franchising and at that time changed our name from Pennington Golf Design, Inc. to IntelliTurf to reflect the ever expanding markets and surfaces in our business.
The Franchise Model
The system is working and growth is apparent! IntelliTurf has successful locations in the following markets:
- Lake Tahoe, CA
- Atlanta, GA
- Salt Lake City, UT
- Tulsa, OK
- Denver, CO
- Nashville, TN
- Boston, MA
The model, which can be a home based business, offers multiple revenue streams including sales and distribution of synthetic grass, installation of projects, marketing, training and support for numerous contractors, landscape and hardscape businesses. This is a professional services and sales business where the franchisee benefits from our effective online lead generation and introduces the benefits of IntelliTurf Synthetic Grasses to an array of potential customers.
Here is a partial list of customers we serve in our existing markets:
- Home Owners
- Multi-Family including Senior Housing
- Public/Private Schools
- Architects and Landscape Architects
Our local and regional franchise marketing programs will make the phone ring, you will have the opportunity to introduce superior products and solutions for a virtually unlimited pool of potential customers.
IntelliTurf Franchising prides itself on the training program we have in place for our franchisees. Built in conjunction with the most experienced consulting group in franchising, IntelliTurf’s system is intended to educate and build confidence.
Marketing and Operations- 1 week at our place
While you will also get exposure right from the start on our construction methods, most of your first week of training will bring you up to speed on our marketing and operations programs. This training occurs at our corporate headquarters where you will be guided through our way of doing business. Here you will get the inside knowledge about how we go about letting your community and territory know you are in business. Turf education is done at the factory with experienced personnel guiding you through each step of the process. Operations and all of our business procedures are covered so that you understand how we manage the business from receiving a lead to maintaining the installed surfaces.
Construction and Installation Training- 1 week at your place
Unique to IntelliTurf is our training program for installation that takes place in your territory. We help you build your very first installation which most franchise owners will use as their demonstration facility. This installation will occur prior to your grand opening and assist you in your marketing efforts.
No business owner ever knows it all and many companies have turnover for a variety of reasons. Our system is built for the long haul, and we offer you and your staff training options from sales, marketing, operations and installation throughout the life of our agreement.
Artificial Turf Market - Your Opportunity through a Proven Franchise Model
IntelliTurf started as a putting green company back in the late 1990's. Over the past decade, we have expanded and grown our offerings as the products available improved. Today, we are a diversified Artificial Turf company installing lawns, playground systems as well as golf surfaces for numerous market segments.
Factors driving the growth of the Artificial Turf industry:
- Product innovations delivering more realistic look and feel
- Record number of municipalities imposing watering restrictions
- Escalating costs of maintaining natural grass
- Safety aspects of an engineered surface system
- Environmental movement is sweeping the country
Statistics outlining market size of industries we serve:
- The golf industry is $25 billion industry with over 26,000,000 players in the U.S.
- 17.3 million apartments in the U.S. (many need a new playground or amenity)
- Landscaping is a $70 billion industry
These three statistics are the core of our business. Take a minute and think about just how large these markets are. Add churches, schools, commercial properties and private residences to the mix and we feel you will begin to understand the size of the Artificial Turf marketplace.
Take the First Step - Contact Us for More Information on the Synthetic Turf Sales Franchise!