DogTopia - Franchise

Quick Summary

At Dogtopia, we have a passion for caring for dogs. Happy, healthy pups are at the heart of who we are. We’ve created a loving place with what dogs want and need in mind. It’s a dog daycare, boarding and spa facility all rolled into one. Learn more about joining our team!

*Please contact "DogTopia" to confirm the accuracy of any information provided on this page.

Business Cost, Fees & Facts for 2024

Minimum Cash Required $200,000
Net Worth Required $2,000,000
Total Investment $688,312 - $1,806,803
Franchise Fee $49,500
Financing Assistance Available
Year Founded 2002
# of Existing Units 200
Training & Support Yes
Home Office Location Phoenix, AZ
View More Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AZ
  • CO
  • CT
  • DC
  • DE
  • FL
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MT
  • NC
  • NE
  • NH
  • NM
  • NV
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VA
  • VT
  • WI
  • WV
  • Overview
  • Testimonials
  • Press Releases


DogTopia - Franchise

Booming – $67 billion industry. Demand – 68% of US households have at least one dog. No matter the economy, people love their pets. And more than ever people are looking for daycare services.

Dogtopia was one of the early pioneers in the dog daycare industry. That means we’ve had over 15 years to refine and perfect our
model. And we continue to operate 6 stores ourselves as company-owned units. We know how to make daycare a profitable and economic windfall. Come join us and grab your share!

“Love what you do, and you’ll never work a day in your life.” This old saying rings true for our Dogtopians and it could for you too. As a Dogtopia franchisee, you’ll spend your days playing with dogs, engaging with our pet parents and fostering positive relationships of trust in your local community. At the same time, you’ll be teaching your team members responsibility and the value of hard work while providing career growth opportunities. At the same time, you will be building a better future for you and your family through business ownership. If thatbsounds good, a Dogtopia franchise might be the perfect business opportunity for you!

“In business for yourself but not by yourself.” Within a franchise system, you have the security of knowing you’re never alone. There is always someone to turn to for answers and assistance: the Support Office or other franchisees. Our dedicated team of experienced franchise professionals and franchisees are engaged with you every step of the way.

Employment in the pet care industry grew by well over 90% from 2005 through 2015. Growth in this sector, not surprisingly, has coincided with a significant national increase in what Americans spend on their pets. According to the American Pet Products Association, U.S. pet ownership hit an all-time high in 2016. According to the U.S. Bureau of Labor Statistics, the growing demand for pet care services, including dog trainers, groomers, pet sitters, kennel attendants, and caretakers in shelters and rescue leagues is expected to continue going forward.

A Favorable Outlook

  • Pet Industry Expenditures for 2017: estimated $69.36B in the U.S.
  • $8.04B pet market that is fragmented and highly underserved
  • 90M dogs in U.S.


  • Work-life balance = majority of daycare business is Monday through Friday
  • No inventory
  • World-class branding (best-in-class partners for PR, digital and traditional marketing)
  • Financial STRENGTH of franchisor (100% privately owned, no debt)
  • Recession resistant (strong demand for our services)
  • Industry growth projected to be $90 Billion by 2025
  • Dog services is one of the fastest growing sectors in America today
  • Fragmented market ripe for a sophisticated localized brand like Dogtopia to dominate the industry
  • Simple business model with labor costs as the only key variable expense
  • Consistent recurring daycare revenue (65% of sales) driven by the humanization of dogs and the ongoing need for socialization and education.
  • Multiple revenue channels (daycare, boarding, spa, grooming, training and retail)
  • Sophisticated technology platforms for Marketing, Lead Management & Customer Retention

Experienced Franchise Support Team that consists of:

  • Chairman, CEO & Executive Team with strong franchise backgrounds
  • Environmental Biologist
  • Leading Animal Behaviorists
  • Certified Dog Trainers
  • Senior Franchise Operations Specialists
  • Real Estate Professionals
  • Digital Marketing & Branding Experts
  • Leading Supply Partners
  • Leading-Edge Technology providers
  • Prime Areas Available


"Owning and operating a Dogtopia is very rewarding. I really enjoy building customer relationships by sharing STORIES about their dog while they’re in our care."Amber Sutton
"The industry and demand is HUGE, the support is unparalleled and the brand growth is EXCITING. I’m in this for the business model."Mark Wayne
"Before Dogtopia I was working in business development. As avid dog lovers, Mary Beth and I have owned 5 Chesapeake Bay Retrievers since 2000. When we heard about Dogtopia, we knew owning a business that revolved around the health and happiness of dogs was something we wanted to do!"Bob Murphy
"Before Dogtopia I was the president and CEO of Paragon Holdings, Inc. Kelly and I were already in franchising in another personal services brand. I decided to become a Dogtopian because I love the concept and believe it delivers on an under-served business segment. I love animals – especially dogs – and firmly believe that daycare enriches the lives of these animals."Joe & Kelly Sicari
"Before Dogtopia, Lynn was the Vice President of Human Resources having worked in both not-for-profit and for-profit organizations. Matt has continued his career as Vice President of Professional Development and Training for the Global Business Travel Association."Lynn + Matt Konetschni
"Before Dogtopia I was part of the IT marketing industry and sales. We wanted to take more control of our future and own our own business. Dogtopia allowed us to blend our love of dogs with our business experience. We love talking to customers every day and seeing how happy they and their pups are."Matt + Jolene Urbancic
"Before Dogtopia, Mike was president and COO of Bittersweet Management, which he grew to the largest H&R Block franchise in the nation with 61 stores in six states. Ben is program director at Healogics, the largest healthcare wound care management company in the United States. Carter oversaw operations and financial performance for three separate hospitals."Mike Browning & Ben Carter
"Before Dogtopia we were both living in the Minneapolis area and have been great friends for eight years. Bryan brings more than 10 years of sales experience and his career started in consumer products and now he sells medical devices. Ryan co-founded Escape, Inc. and ventured into the world of business ownership. They both bring unique skill sets and their combined experience will make them leaders in the Minnesota market. Bryan and Ryan are excited to join the Dogtopia team!"Bryan Anderson & Ryan Muhlbauer
"Before Dogtopia I was in franchising with different brands for more than a decade both on the corporate side and as a franchisee of multiple locations. I was really excited to be a pioneer in building such an incredible brand. It’s such an exciting environment to be a part of. There is never a dull moment!"Anita Samadian
"Before Dogtopia I was Matt started working at Dogtopia of Clarksville in August 2007 while he was in college. After receiving his A.A. degree, he had planned on working in hotel management, but before he knew it, he fell in love with Dogtopia and everything the business had to offer. In March 2011, he was promoted to Assistant Manager and successfully grew the business every year thereafter. In July 2016, Matt was presented with the opportunity to purchase the business and swiftly took advantage, becoming the new owner in July 2016."Matt Moss
"John is the owner of an Information Technology and Management Consulting firm and Nikki is a Registered Nurse in a Neonatal Intensive Care Unit in Richmond, VA. John and Nikki are the proud parents of six children and four fur babies. They both share a love for all animals and have been anonymous supporters of several local pet rescues and support organizations. Over the years, they have often spoke about starting a business in the pet service industry, but finding the right fit was the challenge. After some research, we decided to contact Dogtopia. After attending Discovery Day, realized the potential in operating a business that provides a service in an area they love. It’s their plan to open three Dogtopia’s within the next two years and have five in operation by 2020."John & Nikki Houston
"Before Dogtopia I was a Media Buyer for an advertising agency. After researching franchise opportunities, I stumbled upon Dogtopia and fell in love with the concept. It was the perfect way to combine both my passion for entrepreneurship and dogs!"Stefani Ballard
"Before Dogtopia I was part of the banking software industry and a supply chain analyst. We both have a great love and passion for all animals, and our own dogs inspired us to look into opening a dog daycare. When we found Dogtopia of Omaha, we knew it was a perfect fit!"Derrick & Katelyn Reinhart

Press Releases & Awards

13 Apr, 2018 - Avoid Dog Travel Drama, Here's How to Prepare Your Pet for a Flight
13 Apr, 2018 - Canine day-care centers are coming to a retail center near you
13 Apr, 2018 - Dogtopia Opens 3rd Location In Calgary
13 Apr, 2018 - How Demographic Trends Are Shaping the Pet Care Industry
13 Apr, 2018 - Dogtopia Opens in Oro Valley, AZ
13 Apr, 2018 - 5 Things to Consider When Evaluating a Franchise Opportunity
13 Apr, 2018 - Dogtopia Opens in Overland Park, Kansas

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