America's Swimming Pool Co. - Franchise

WHAT IS AMERICA’S SWIMMING POOL COMPANY?

Owning an America’s Swimming Pool Company franchise means the opportunity to thrive in a low-cost, high-growth business with top of the line support. 

All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.

No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network. 

Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!

AN AWARD-WINNING FRANCHISE – ASP​

• #1 Ranked in Pool Maintenance by Entrepreneur in 2024
• Ranked #25 for Top Franchises for Veterans in 2024 by Entrepreneur
• Ranked #203 in 2025 Entrepreneur Franchise 500 List​

• The top 25% of our territories generated over $1.97M in average gross revenue in 2024.
• In 2024, the average gross revenue per territory was $851,824.

The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You

• Low Initial Investment & Start Up Costs:You can get started for just $84,395 to $210,121. This includes all fees and initial expenses. Financing, discounts, and funding is available.​
  
  
• Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.
  
  
• Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.
  
  
• A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.
  
  
• Done For You Marketing Strategies: We provide an extensive marketing plan to facilitate franchise owner success.  We also provide all available potential customer data for your territory.
  
  
• A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll benefit from our nationwide branding and name recognition.

TRAINING AND SUPPORT

• Established Franchise Model

• New Owner Training and Support

• Local Marketing Support

• Expert Business Coaches on Staff

• Largest Peer Support Network Available

• Full CRM For Tracking Sales, Customers, and Appointments

✔️ Training & Support

✔️ Financing Available

✔️ Multi-Units Available

✔️ SBA Approved

✔️ Veterans Welcome

✔️ Green Franchise

IDEAL CANDIDATES

An America’s Swimming Pool Company Is Right For You If…

• You want a high ROI business with excellent profit margins and growth potential.

• You want to be a full-time owner, part time owner, or a semi-absentee owner!

• You have a strong work ethic and are determined to achieve success in business.

• You are looking for a challenge with lower risk and amazing rewards.

• You are seeking a career transition and a positive lifestyle change.

HISTORY OF AMERICA’S SWIMMING POOL COMPANY

ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation. 

Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training. 

Our extensive model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.