America's Swimming Pool Co. - Franchise

Quick Summary

America's Swimming Pool Company (ASP) is the nation’s best swimming pool cleaning, equipment repair, and pool renovation franchise. They sit at the top of a $15 billion dollar industry and provide extensive training for their franchisees. Take advantage of this opportunity today!

America's Swimming Pool Co.
Business Cost, Fees & Facts for 2024

Minimum Cash Required $50,000
Total Investment $84,395 - $207,368
Franchise Fee $40,000
Financing Assistance Available
Year Founded 2001
# of Existing Units 345
Franchising Since 2005
Training & Support Yes
Home Office Location Macon, GA
Military/Veteran Promotion Yes
View More Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AR
  • AZ
  • CO
  • CT
  • DC
  • FL
  • GA
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • LA
  • MA
  • MD
  • ME
  • MI
  • MO
  • MS
  • NC
  • NE
  • NH
  • NJ
  • NM
  • NY
  • OH
  • OK
  • OR
  • PA
  • SC
  • TN
  • TX
  • UT
  • VA
  • VT
  • WV
  • Overview
  • Military & Veteran
  • Testimonials
  • Video
  • Press Releases


America's Swimming Pool Co. - Franchise


Owning an America’s Swimming Pool Company franchise means owning a low-cost, high-growth business with excellent financials and top of the line support. 

All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.

No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network. 

Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!



  • Ranked #6 On Military Times’ Franchise Rankings

  • Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category

  • Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500

  • Awarded “Best in Category” of ALL services 2022 - Entrepreneur Franchise 500

  • Ranked #197 in 2023 Entrepreneur Franchise 500

  • Named Best Swimming Pool Maintenance Franchise to Open 2019

  • Top Low-Cost Franchises 2019 - Franchise Business Review

Fast Financials
  • The top 25% of our territories generated over $1.89M in average gross revenue in 2022.  
  • The top 50% of our territories generated over $1.36M in average gross revenue in 2022.  
  • The best-performing single territory had a net profit of $671,533 in 2022. 

The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You

  • Low Initial Investment & Start Up Costs: You can get started for just between $85,455 – $206,018. This includes all fees and initial expenses. Financing, discounts, and funding available.

  • Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.

  • Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.

  • A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.

  • Done For You Marketing Strategies: We provide a full marketing plan to ensure franchise owner success.  We also provide all available potential customer data for your territory.

  • A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll gain more sales than the competition thanks to our nationwide branding and name recognition. 



  • Established Franchise Model

  • New Owner Training and Support

  • Local Marketing Support

  • Expert Business Coaches on Staff

  • Largest Peer Support Network Available

  • Full CRM For Tracking Sales, Customers, and Appointments


✔️ Training & Support

✔️ Financing Available

✔️ Multi-Units Available

✔️ SBA Approved

✔️ Veterans Welcome

✔️ Green Franchise



An America’s Swimming Pool Company Is Right For You If…

  • You want a high ROI business with excellent profit margins and growth potential.

  • You want to be a full-time owner, part time owner, or a semi-absentee owner!

  • You have a strong work ethic and are determined to achieve success in business.

  • You are looking for a challenge with lower risk and amazing rewards.

  • You are seeking a career transition and a positive lifestyle change.



ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation. 

Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training. 

Our proven model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.


  • $5,000 discounted franchise fee for all law enforcement officer, firefighter, doctor, nurse or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"

Military & Veteran Promotions

Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee


“Being a successful small business with ASP was a dream come true.”Ryan
“There hasn’t been a week or a month where my business has not grown and developed and become more profitable.”Graham
“One of the biggest benefits, I think, that ASP offers as a franchise owner is their coaches… It’s something that took away a lot of the fear and is a big confidence boost, especially in the beginning.”Dave
“Starting with ASP, I had a really great team within the organization. They have a great communication plan.”Gerardo
“There was no doubt in my mind… They [ASP] give you the recipe book, follow the recipe, they are genuinely there for our best interest.”Tina & Doug

America's Swimming Pool Co. Video

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Press Releases & Awards

1 Oct, 2021 - The Top 100 Franchises for Less Than $150,000 in 2020
1 Sep, 2021 - 5 Things You Need To Know To Create a Successful Service Business - With Stewart Vernon
1 Nov, 2021 - America’s Swimming Pool Co. Wins Franchise Times Zor Award

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