Press Release


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2016 Roaring 20 award | Mosquito Joe

Released: Thursday, February 2, 2017


New people, a new model and a new system changed a company’s bottom line. It also spelled relief for thousands of customers waging a war with outdoor pests.

In 2012, owners of Mosquito Joe contacted Kevin Wilson for help growing their 2-year-old business. At the time, the company was basically two trucks with a few hundred customers, Wilson said. He assembled a team of investors, hired franchise experts and rebuilt the company from the bottom up.

Knowing a strong cash flow would be necessary to recruit qualified staff and address marketing and branding, Wilson and his team raised $3.5 million upfront. Today, Mosquito Joe offers mosquito control services to commercial and residential customers. And Wilson is the CEO.

 

The company focuses on what it knows best, pest control, and allows others to manage other facets of the business, such as IT.

“We’ve found that the experiences our people bring with them, especially leadership, have been critical for our growth,” Wilson said. He is an example.

Wilson didn’t know a lot about mosquito control when he signed on. His strength was in franchising. In fact, he owned a local CiCi’s Pizza franchise before he joined Mosquito Joe. Wilson credits attorney Steve Story at Kaufman & Canoles for his expertise regarding franchising law and related issues.

“He’s a great lawyer with great advice,” Wilson said.

The company strives to hire qualified individuals who are both a professional and cultural fit for the company. It would rather leave a position vacant until a right match can be found. Three of the four people who started the company are still with MoJo’s. Two are board members and one is an investor.

Mosquito Joe has franchises in 27 states. From its Virginia Beach headquarters, the company recruits, trains, networks and handles distribution. The company hopes to have 500 franchises and $100 million in revenue within five years.

Brian Garrison is the organization’s chief operating officer. Though Hampton Roads is entering its off-season, the company is still busy supporting its franchisees in other parts of the country.

“Locally, we’re still involved in customer service and engagement and maintaining our equipment and vehicles. We’re also looking at any improvements that may be needed,” he said. Business will increase during the home show season in late January and early February.

The company is moving to a multi-brand focus. In 2015, it introduced Pool Scouts, a pool cleaning company. Another business will be added to the brand later this year.

Wilson said he is pleased with the company’s progress over the last four years. In the execution of its overall plan, the company is ahead on most measures, he said.

“There are times when we take two steps forward and half a step backward, but I’m pleased with the team we’ve assembled. They’re fantastic.”

– Pamela Nichols


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