milliCare - Floor & Textile Care - Franchise

milliCare helps delivers trustworthy, expert floor and surface care for “Class A” properties with high-end flooring and furnishings, producing peace of mind for facility managers and maximizing ROI for businesses. With WELL™ certification and LEED® standards incorporated in all aspects of our processes, milliCare enables higher productivity and wellbeing for those who inhabit the spaces we clean.

The milliCare business is unique and annuity-like in that future business is planned and contracted in advance of services. Our owners often have scheduled work and revenue 12-18 months in advance. This makes day-to-day decisions and operations less complicated and more predictable.

The entire milliCare network benefits from a dedicated and growing national accounts team who secures national and regional contracted work with high-value customers such as Google, Morgan Stanley, ADP, Insight Global and AMEX Centurion Airport Lounges. Established industry relationships with the International Facilities Management Association (IFMA) and the Association of Legal Administrators (ALA), help this further with national account business increasing tenfold since 2018 - translation...more scheduled revenue for milliCare territories.

Backed by the Riverside Company and new leadership, milliCare is well positioned to expand rapidly in open and protected territories across North America.

QUICK FACTS:

• First Unit Franchised in 1996
• Franchised Units (61)
• Company-owned Units (0)
• Robust Item 19
• Registered in all 50 U.S. States and Canada
• Not Currently Pursuing International Franchises
• Acquired by The Riverside Company in December 2021

FINANCIALS:

Investment

• Cash Investment: $70,000
• Franchise Fee:  $45,000 (flat)
• Total Investment:  $113,000 - $161,000

Qualifications

• Liquidity: $70,000+
• Net Worth: $100,000 minimum 
• Credit Score: >720

Other Operating Fees

•  Royalty: 5% for first 24 months | 6% thereafter
• Ad Fund: 1% for first 24 months | 2% thereafter

Nice to Know

• Veteran Discount = $5,000 off franchise fee
• Strong and understandable Item 19
• Master Franchise Opportunities: No

SUPPORT & TRAINING:

General

• Lending partner relationships to connect candidates to financing
• Dedicated field-based franchise business managers
• Business structure and recruiting guidance
• Site Selection / Lease Negotiation Assistance not provided; need is not typical

National Accounts + B2B Sales & Marketing

• Dedicated national accounts team scheduling work for franchise network 
• Local sales and marketing playbooks
• Training, tools and coaching to acquire and retain local strategic accounts

Training & Onboarding

• Franchise Success Manager guides new owners through a comprehensive 60-90 day process balancing technical, operations, sales and marketing in virtual and in-person settings.
• Focused milliCare Academy coupled with on-site, hands-on service training
• Focused sales and marketing training and localized plan to prospect and acquire B2B customers
• Ongoing existing owner mentorship and site visits

OWNER’S DAILY ACTIVITIES / IDEAL CANDIDATE:

A Day in the Life

• Leading and managing a team of 4 (average) including service professionals, and sales and operations managers.
• Most owners have a dedicated operations and a dedicated B2B sales manager to acquire local strategic accounts and scale their business. 
• Planning, scheduling and managing scheduled work - often contracted out 12-18 months in advance.
• Networking and nurturing relationships with existing+new local accounts.

Ideal Traits

• Business / Operations / Sales Leadership
• B2B / Commercial Specialist (B2B sales and industry experience not required)
• Personable, strong communicator, leader and relationship builder
• Tenacity for pursuing B2B sales
• Desire to solve challenges for and help clients in their communities

General

• We allow Visa Candidates
• We allow Passive Ownership
• Home-based franchise

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