


{"id":1613,"date":"2015-12-01T00:00:00","date_gmt":"2015-12-01T00:00:00","guid":{"rendered":"https:\/\/www2.franchiseopportunities.com\/blog\/uncategorized\/7-franchise-mascots-that-are-more-famous-than-their-brands"},"modified":"2015-12-01T00:00:00","modified_gmt":"2015-12-01T00:00:00","slug":"7-franchise-mascots-that-are-more-famous-than-their-brands","status":"publish","type":"post","link":"https:\/\/www.franchiseopportunities.com\/blog\/general-franchise-information\/7-franchise-mascots-that-are-more-famous-than-their-brands","title":{"rendered":"7 Franchise Mascots That Are More Famous Than Their Brands"},"content":{"rendered":"<p><strong>7 Franchise Mascots That Are More Famous Than Their Brands<\/strong><\/p>\n<p>Mascots are a great way to promote <a href=\"..\/\">franchise businesses<\/a>. They&#8217;re a marketing tactic that keeps a brand instantly recognizable, while appealing to a larger audience all in one fluid swoop. For instance, enticing hungry kids with Ronald McDonald (who by the way, is listed as the most famous mascot of all time, a title he shares with Mickey Mouse), pet lovers with Taco Bell&#8217;s Chihuahua or Budweiser&#8217;s Clydesdales, or a relatable source in Morris the Cat, who&#8217;s shown eating &ndash; and seriously enjoying &ndash; 9 Lives Cat Food.<\/p>\n<p>These mascots are fun, but more importantly, they&#8217;re memorable.<\/p>\n<p>They and other characters have been working overtime to brand companies for decades. They remind shoppers of products, and therefore help sell them. In fact, some did such a great job that we have an easier time remembering characters themselves than we do the actual company.<\/p>\n<p>Some of these more memorable mascots include:<\/p>\n<p><strong>7. The Aflac Duck<\/strong><\/p>\n<p>Who else remembers &#8220;Aflaaaacc!&#8221; when they see this little dude? By incorporating its brand into the mascot&#8217;s saying, Aflac helped cement its name in consumer minds. All while associating themselves as the go-to gurus for accidents. As for the choice of a duck, who doesn&#8217;t love animals? Especially one that&#8217;s a little accident prone, yet still plenty personable.<\/p>\n<p>Other insurance companies have followed suit by creating a mascot. Specifically, Progressive and Flo, Allstate with Mayhem and GEICO, who has not one, but three mascots: the caveman (along with his friends), the money stack with googly eyes, and of course, the gecko.<\/p>\n<p><strong>6. Michelin Man<\/strong><\/p>\n<p>They might not be a franchise themselves, but companies of all kinds offer Michelin tires for sale. And along with their rubber products comes love for the Michelin Man himself. A cartoon figure that&#8217;s seemingly made from layers of marshmallows. Despite his sugary appearance, however, folks know exactly who he is &ndash; a fact that&#8217;s been helping sell tires for year.<\/p>\n<p><strong>5. Colonel Sanders<\/strong><\/p>\n<p>He&#8217;s America&#8217;s go-to fried chicken expert, and we&#8217;ve been benefitting from his expertise since the first KFC opened its doors. At least, that&#8217;s how it seems. Putting a face to this brand of chicken has helped KFC earn millions. Whether it was an actual man with an eye for frying poultry or a marketing scheme got right, it&#8217;s a plan that worked. And continues to sell Kentucky Fried goodness to this day.&nbsp;<span style=\"color: #000000;\">If you&#8217;re thinking of owning a <a href=\"https:\/\/www.franchiseopportunities.com\/industry\/food-franchises\/chicken\">chicken franchise<\/a>, check our comprehensive list!<\/span><\/p>\n<p>Wendy&#8217;s has a similar theme running with Dave and Wendy Thomas (as does Burger King, with the &#8220;king&#8221;), now even using a cartoon version of Wendy &ndash; still with her signature red pigtails &ndash; to help brand the burger chain.<\/p>\n<p><strong>4. Chuck E. Cheese<\/strong><\/p>\n<p>The place is actually named after this iconic mouse, so it&#8217;s no surprise that he&#8217;s remembered. Even more so than the pizza or games. Generally sticking to his signature thumbs-up pose, when people see this mouse, they think of the kiddie hotspot. Whether it makes them want to take a visit, or stay as far away as possible is yet to be seen. But either way, there&#8217;s no denying Chuck&#8217;s popularity.<\/p>\n<p><strong>3. Geoffrey<\/strong><\/p>\n<p>&#8220;I don&#8217;t wanna grow up, I&#8217;m a Toys &#8216;R&#8217; Us kid&hellip;&#8221; that&#8217;s the go-to song when we see Geoffrey, the company&#8217;s mascot. He&#8217;s tall, can reach toys of any height, and just plain fun. It&#8217;s no wonder kids want to go visit him as often as possible &ndash; then again, maybe all his available toys have something to say about that fact too.<\/p>\n<p><strong>2. Serta Sheep<\/strong><\/p>\n<p>Mattress salesmen everywhere can rejoice in the idea of counting sleep. It&#8217;s an old saying (and actual trick) used when one can&#8217;t sleep. So what better way to sell mattresses than to make light of the event? That&#8217;s exactly what Serta did, creating an entire slew of sheep who are angry they&#8217;re not &#8220;needed&#8221; &ndash; because folks can sleep easily on their new mattresses. Some of the sheep were even arrested for removing the tag that states &#8220;under penalty of law.&#8221; It&#8217;s a marketing ploy that has customers cracking up, as well as buying new mattresses.<\/p>\n<p><strong>1. Jack Box<\/strong><\/p>\n<p>He flies while talking on the phone, he&#8217;s got human hands, and most notably, he&#8217;s always smiling. Jack in the Box&#8217;s &#8220;CEO,&#8221; named after the brand, is incredibly recognizable. In fact, many know the character himself, without having eaten at the restaurant. Some don&#8217;t even know what Jack in the Box is, only know that they have a man with a small hat representing them. This is likely due to the brand&#8217;s locations, as it&#8217;s not as widespread as other food chains with equally recognizable mascots.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Franchise Mascots That Are More Famous Than Their Brands  Mascots are a great way to promote franchise businesses. They&#8217;re a marketing tactic that keeps a brand instantly recognizable, while appealing to a larger audience all in one fluid swoop. For instance, enticing hungry kids with Ronald McDon<\/p>\n","protected":false},"author":1,"featured_media":1614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-franchise-information"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Franchise Mascots That Are More Famous Than Their Brands - FranchiseOpportunities.Com Blog<\/title>\n<meta name=\"description\" content=\"7 Franchise Mascots That Are More Famous Than Their Brands - Read now on FranchiseOpportunities.com&#039;s Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchiseopportunities.com\/blog\/general-franchise-information\/7-franchise-mascots-that-are-more-famous-than-their-brands\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Franchise Mascots That Are More Famous Than Their Brands - 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