American consumers are growing increasingly more health conscious and as a result, healthy eateries have profited. Tropical Smoothie Cafe has seen a lot of interest as of late from franchisees, and on Thursday, the brand announced it had even crossed the 300-location mark.
The 300th store opened earlier this week at Fort Myers, Florida – appropriate, considering the first Tropical Smoothie Cafe was opened back in 1997 in the same state. The company has since made a name for itself by offering health alternatives to fast food for breakfast, lunch and dinner.
“Our growth has been steady from the start and we are thrilled to hit this incredible milestone,” says Mike Rotondo, Tropical Smoothie Cafe chief operating officer. “The opening of our 300th location offers a chance to celebrate each franchise and pay recognition to the decisions made along the way.”
Tropical Smoothie Cafe’s growth has been cataloged by numerous publications. For example, Entrepreneur magazine tagged it as one of the fastest-growing franchises of 2010. The company began franchising shortly after it opened back in 1997.