Thank God It’s Monday
If you owned your own business, you’d probably be more excited about Mondays.
Why? An entrepreneur controls his or her own income. Like everyone else, he wakes up on Monday morning wanting to make more revenue.
If your income depended on your own enthusiasm and had no practical limit, don’t you think you’d start off the week in a more aggresive, positive and enjoyable mood, at least with regard to your work life?
Here’s some insight into how an entrepreneur creates money for his family.
One of the responsibilities of the business owner is to make sales.
Even if the owner of the business is a technical expert, not fulfilling the sales function in the business, he has an eye on what’s called the sales pipeline.
The pipeline is a virtual queue of potential sales. Conversations that have been started in the days or weeks prior are often recorded in a software called a CRM or customer relationship manager program.
When a business owner wakes up on Monday, he often looks at the sales pipeline recorded in the CRM first.
He will consider a plan to somehow bring those potential deals which have been started to a close in the coming week.
Some sales may be closed by finishing a custom product for a customer, or taking delivery of a product that was special-ordered the previous week.
By using a CRM to log deals that have been started but not completed, the entrepreneur is not making a 100% fresh start every Monday.
He’s not looking out his store window wondering how many sales he’ll make this week, he’s already got some almost completed. He just needs to get those over the finish line.
So it’s like getting a running start.
After carefully considering how to take care of sales already in the pipeline, the entrepreneur moves onward to making fresh new conversations that will ultimately result in sales.
That’s called Marketing. The entrepreneur will review the coming week’s planned advertisements, in-store promotions, and perhaps set up a small bonus opportunity for the sales staff to hit targets or sell featured products. He’ll consider the budget to make those things happen.
The entrepreneur then firms up the key marketing goals and executes the plan.
Are you starting to see how an entrepreneur can be excited about Mondays?
He’s got his future in the palm of his hand. He knows exactly what he needs to do to make money hit his bank account. It’s just a matter of making it happen.
My bet is that if your income was variable but depended on you to do the simple things outlined above that you’d be excited about Monday’s too.
I know I’m a true entrepreneur when I say…
Thank God It’s Monday!