In an effort to generate more awareness of its brand nationwide, Papa Murphy’s, a Vancouver, Washington-based pizza shop, has launched a new marketing campaign that stresses the value of its pizzas compared to its competitors.
The new campaign, called “The Take ‘N’ Bake Revolution,” highlights the company’s unique offering of pizza pies made right in front of customers that can then be taken home and baked in their own ovens. The brand also gives consumers a number of options in terms of toppings and crust types, all at low prices, ensuring they get the best value from their pizza.
“In this campaign, we’re going back to the basics to really showcase what you can expect from Papa Murphy’s – award-winning pizza that’s handmade with loads of fresh ingredients and then baked and enjoyed only when you’re ready. We’re about giving our customers high value, low prices, plenty of choices and complete control over their dining occasion,” explains Jennifer Anhorn, Papa Murphy’s CMO. “The new campaign speaks to all of this.”
To date, the Papa Murphy’s chain consists of more than 1,200 franchisee-owned locations in 37 different states.