HomeVestors, the franchise that has branded itself the “We Buy Ugly Houses” company, may have an awkward nickname, but that isn’t driving new franchisees away. The Dallas-based company announced on Wednesday that it had signed 16 new franchisees.

The newly signed members of the network are in a variety of major markets, including Boston, Massachusetts; Dallas, Texas; Tulsa, Oklahoma and Fort Meyers, Florida. HomeVestors has a unique business model – franchisees will purchase ugly or unattractive homes for discounted prices and then fix them up to sell the properties for profit.

“We’re well on our way to add between 50 and 100 new franchises this year,” said David Hicks, co-president of HomeVestors of America. In total, the franchise has 200 locations in nearly 30 states throughout the country and is increasingly making a mark for itself in the real estate market.

HomeVestors has been labeled a top business opportunity by a number of publications. For example, the brand was ranked for the fifth consecutive year as a part of the Franchise Business Review’s Top 50 franchises.