Brightway Insurance

Quick Summary

Brightway agents focus exclusively on selling policies, while service after the sale is handled centrally by product experts. This enables our agents to consistently outsell traditional independent agents. By the 4th year in business, Brightway agents sell more than twice the new business premiums than independent agents!

Quick Facts

  • Minimum Investment Required

  • Financing Assistance


United States Availability:

Not Accepting In These States:
  • CA
  • IL
  • IN
  • MD
  • MN
  • NY
  • ND
  • RI
  • SD
  • VA
  • WA
  • WI
Social Media
Press Releases


Brightway Insurance


The Insurance Agency Reinvented Around You.
Brightway's turnkey insurance agency franchise offering, coupled with the power of renewal-based income, make first-time agency ownership attractive and easy for people who had not considered an insurance franchise previously.  In this reinvented agency model, agents focus exclusively on selling, while service after the sale is handled centrally by product experts.  This enables Brightway agents to consistently outsell traditional independent agents.  And, by the fourth year in business, Brightway agents sell more than twice the new business premium than independent agents.

In a traditional independent insurance agency, the agent is responsible for:

  • Sales of new policies
  • Service of existing policies
  • Negotiating contracts with the carriers he or she wishes to represent
  • Coordinating technology that makes it easy to sell new business, service existing business, and enable agency growth
  • Building the agency's brand

In a Brightway agency, the Associate Agency Owner (AAO) is responsible for:

  • Sales of new policies

Brightway Handles:

  • Customer Service. It's estimated that agencies spend 80-90% of the entire agency's time servicing renewal business; of that, individual producers spend between 40 and 60 percent on this activity.  In Brightway's model, the local agent is freed up to focus on selling, while customers receive the highest-quality customer service from a centrally located Service Center staffed by insurance experts.
  • Access to multiple insurance carriers. Brightway agents have access to more than twice as many insurance companies than traditional independent agents do. By providing broad choice in carriers, consumers can rest assured knowing that Brightway agents are effectively shopping the insurance market for them, customizing policies that have the coverage they need at a price they want.
  • Technology. Brightway provides industry leading technology for its agencies that makes transacting business fast and easy, and that allows for rapid growth.
  • Brand. Defining what Brightway stands for and communicating it consistently and as broadly as possible, building consumer awareness and demand.

That's why Brightway says that its Agency Owners sell more, retain more, and earn more.

Today, colorful blue and yellow Brightway Insurance stores are operated by local business people throughout the U.S. And, their Agency Owners, buoyed by more offerings, streamlined workflows and robust support, are growing. Fast.  The focus on sales, the expert service provided, and the broad variety of insurance companies offered means Brightway agents consistently outsell other Independent Agents.

The company's success is well recognized:

  • #1 Insurance Franchise in the Country, Entrepreneur Magazine, 2013
  • Top 50 Franchise, Based on Franchisee Satisfaction, Franchise Business Review, 2012, 2013
  • 10 Agencies That Get it Right, Best's Review, 2012
  • Inc. 5000: One of the Fastest Growing Privately Held Companies in the Country, Inc. Magazine, 2008, 2009, 2010, 2011, 2012, 2013
  • HirePowerAward (top 100 job creators in the U.S.), Inc. Magazine, 2012, 2013

Ideal Candidate
We are looking for hands-on franchise owners who are ambitious and outgoing with established community networking skills.
No prior insurance agency experience is necessary!  A background in sales management and consultative sales is best suited for growing an insurance agency business.  Leadership by example is a must in running a successful sales business.  You must have a minimum of $75,000 in liquid capital with the ability to obtain financing for the total investment.  Be ready to work hard especially for the first few years to build a long-term residual driven business.

*Not currently available in Coastal areas of Alabama, Mississippi or Louisiana.*

Social Media



Press Releases & Awards

3/27/2015 - Brightway’s Jenny Petersen Named Chapter MVP of the Network of Vertafore Users

Additional Info

Additional Info Title

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