Posts from — February 2010

Developing a web presence is crucial for new small businesses and franchises; however it’s not enough just to make a Twitter account and Tweet away. According to the Wall Street Journal, effectively developing slogans and producing sharp, clever posts will draw more customers and strengthen a company’s brand.

Small companies have fewer resources to direct toward advertising, so capitalizing on Twitter and other social media is the best way to develop a brand presence without spending any money.

“It is recommended that owners carefully monitor the web for any mention of their company. Respond directly to complaints and alert people of new products and services provided,” wrote the news provider. “It’s important that on-lookers see your response to a complaint in the open so they know that you can take care of theirs too, if they ever have one. This is where your real brand is built.” [Read more →]

The ability to aid employee development and properly asses and project the growth of a business are among the most important qualities for an entrepreneur, according to FoxSmallBusinessCenter.com. Women are especially adept at excelling in new business opportunities due to their ability to manage the demands of customers and expectations of employees.

One of the biggest hurdles for a small business owner or new franchisee is understanding the present while properly planning for the future. Those who do not understand the future will struggle to adjust as new trends emerge.

“In business, if you’re static, if you’re not growing, you’re not successful,” said Helen Han, president of the National Association of Women Business Owners. “Being in the same place continuously is a place of great risk for small business owners. [Read more →]