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IMMEDIATE RELEASE
WSI
President Ron McArthur Expounds the "Spirit of WSI" on World
Talk Radio
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Sheds Light on "Conversion Architecture™"- Next Stage
in the Internet Industry -
Toronto,
Canada, January 16, 2008…As a recent guest on World Talk
Radio’s “Franchise Interviews” show, WSI president,
Ron McArthur explained what a potential franchise entrepreneur
is really looking for when evaluating various franchise opportunities.
In the recently aired live interview, Ron said, “With
over a decade’s experience in the franchising industry, our research
provides us with the knowledge that what a potential franchisee is looking
for is really and truly, a franchise with a strong SPIRIT.
S
– Proven SYSTEM | P – Ongoing
PROFITABILITY | I – Recognized
Brand IDENTITY
R – Recurring REVENUE | –
Low Financial INVESTMENT | T –
Continuous TRAINING
The
SPIRIT of WSI is what makes it the #1 franchise in the
Internet industry year after year for over 7 years.”
When
asked about the profile of a WSI franchisee, Ron mentioned that they hail
from many different business backgrounds including Marketing and Sales,
Corporate Executives, IT experience and entrepreneurs. The company provides
intensive training and continuous learning opportunities by helping franchisees
harness the power of the WSI network – over 1500 Consultants in
87 countries. Ron stated that “Perhaps the
most valuable personality traits, qualities and experience required by
our franchisees are business analytics, expectation management and relationship
handling skills.”
Talking
about the WSI Global Young Entrepreneur Scholarship (YES!) Program, McArthur
said it was launched at the company’s Annual Excellence and Innovation
Conference held in Orlando, Florida, October 2007. Through this program
WSI will empower carefully selected young entrepreneurs to deliver what
SMEs need - leverage Internet marketing, build their brands online and
meet the shift in consumer culture. Ron said, “By
encouraging youth to establish financial independence and stability we
are also performing our duty as a responsible corporation in giving back
to the global communities in which we operate.”
Speaking
about the challenges facing the SME market, Ron highlighted that business
owners are struggling to find the most suitable and affordable technology
to attract website traffic and acquire more customers. To succeed in the
Internet age SMEs need a great business idea, a solid revenue model and
an evolving Internet Marketing strategy that continuously draws upon current
best practices. WSI Consultants being trained and certified in Internet
marketing, are able to offer Affordable Web Solutions,
Build Targeted Traffic and help Convert
more Customers Online – fulfilling the WSI slogan of the
ABCs of Internet Marketing Success™.
Elaborating
on how WSI franchisees stay in tune with the latest developments in the
fast-paced Internet industry, Ron detailed what he calls the “Power
of the WSI Network” - an invaluable source of knowledge, information,
business innovations, industry best practices and real-life experiences
in the world of Internet Marketing and Consulting. A highly active and
involved global Advisory Council, various training initiatives, mentoring
programs, webinars and workshops, seminars and conferences around the
world, membership of leading industry associations and consortiums are
some of the learning and exchange mechanisms that Ron mentions in his
interview.
The
show hosts asked Ron about the possible next stage of evolution in the
Internet industry. In response, Ron said, “In
the next stage of the Internet industry we see the age-old “Sales
Funnel” concept tunneling right back to the fundamentals of audience
profiling, segmented need analysis, multiple conversion channels/paths,
increased sales leads and ultimately, a greater customer base. We call
this the “Conversion Architecture™”
stage.” He explained that WSI Consultants are trained “architects”
who specialize in crafting a blueprint to help business owners implement
a result oriented e-business plan driving targeted traffic to their websites
and greater customer conversion. Conversion Architecture™ follows
the 40/40/20 Rule – 40% Audience Targeting, 40% Offer and 20% Creativity.
Throughout
the interview, Ron reiterates the distinguishing and unique value proposition
of WSI towards its entire value chain – franchisees, SME business
owners, members of the Internet industry, employees and the global community
at large. In conclusion, Ron said, “At all
times, we make it our number one responsibility to reach out and touch
our franchisees and their customers. There truly couldn’t be a better
time to join us and ride the crest of the Internet industry.”
______________________________________________________________________________
About
WSI – we simplify the Internet: With a network of over
1500 offices in 87 countries, WSI is the leading provider of Internet
solutions to small and medium sized businesses the world over. Headquartered
in Toronto, Canada, WSI provides affordable Internet related services
and technologies that deliver maximum return on investment for businesses.
With the support and cooperation of its customers, franchise network,
employees, suppliers and charitable organizations, WSI aims to help
make child poverty history through its global outreach program. For
more information about WSI’s offerings and business opportunities,
please visit our websites at www.wsimarketing.com or
www.wsiconsultants.com
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