“Haute Dogs” Head South!

IMMEDIATE RELEASE

“Haute Dogs” Head South!
NYC’s Famous 9 ½”Long Sausage Restaurant To Be Franchised in FL

(NEW YORK, NY -- February 2007) New York City’s famous 9 ½” flame-roasted sausage maker and entrepreneurial restaurateur, Ronnie Mandler, is proud to announce that Mandler’s®, The Original Sausage Co. - home of the “haute dogs” that New Yorkers flock to eat at 26 East 17th Street off Union Square - has signed a restaurant franchise agreement with the Magyan family to open the first Mandler’s® in Florida this May.

When the former restaurant owner Jeanne Magyan first discovered Mandler’s, she immediately knew that this franchise opportunity was a potential goldmine. “Mandler’s offers something unique, something different, something we can have fun with…” she exclaimed. “Everyone likes trying something new. I asked my husband Richard, ‘what fast food is in Southern Florida? Chicken? Hamburgers? Pizza?’ There is nothing like this here.”

“There is no doubt in our minds that once they try this, they’ll come back for more,” she continued. “This is going to work. And why not make some money while you’re doing it! We’d like to have at least five restaurants in Southern Florida. This is just the beginning!”

Mandler’s eleven different, 9 ½” long sausages are flame-roasted on an open grill. Each has up to a dozen spices to capture their distinctive smoky, mild or spicy character. Founder Ronnie Mandler spent ten years developing his restaurant concept and perfecting the recipes for his traditional Bratwurst, Italian, Kosher Beef and Vegetarian sausages, the more gourmet Krainerwurst, Bockwurst, Knockwurst and Turkey, and the spicier Andouille and Chorizo.

Mandler’s also offers a selection of four freshly-baked breads, 10 toppings to dress up your “haute dogs,” and a complimentary Mustard Bar with Amber Ale, Vermont Maple, Horseradish, Roasted Garlic Dijon, Three Peppercorn, Honey Dijon and Smokey Garlic Dijon. Side dishes include “best in the neighborhood” French Fries, crunchy Zucchini Fries, creamy filled Corn Fritters and a Hash Brown Roller. The Homemade Lemonade with Fresh Mint cools it all down.

Mandler’s opened in 2003 to great reviews in The New York Times, New York Magazine, The Daily News, and is a Time Out New York TONY 100 for “the best in New York City dining.” Mandler’s continues to be featured on tv, radio and in print for their outstanding food and value, interesting events and appealing offerings.