BEAUTIFUL BRANDS INTERNATIONAL LAUNCHES
GREENZ FRANCHISE PROGRAM
TULSA, OKLA – August 14, 2009 – Beautiful Brands International (BBI) announced today the official launching of its franchise program for Dallas based restaurant, Greenz – salads for z' adventurous. BBI is currently searching for quality franchisees to help expand the brand in the Dallas, San Antonio, Houston and Austin markets.
"We're very excited about the potential for Greenz as a thriving franchise," said David Rutkauskas, BBI Founder, President and CEO. "The Greenz model is very versatile. By offering traditional and non-traditional locations, such as health clubs or airport kiosks, Greenz can fit into a wide variety of retail formats while offering lower start-up costs and shorter turn-around time."
The agreement between Casie Caldwell, owner of Greenz, and Beautiful Brands International utilizes BBI's organizational and support system to market and franchise the brand on a national and global scale. Greenz is being positioned as a fast casual salad concept, with lower start-up costs than many of its competitors and an average ticket sale of US$11.
"The idea around Greenz has always been to emulate the fine dining salad experience in a fast-casual environment," said Casie Caldwell, owner of Greenz. "We do that with fresh, quality ingredients and by creating unique presentations not typically seen by our competitors. While other salad concepts focus on ‘build-your-own,' Greenz has a more upscale, yet convenient atmosphere. The bold and exciting flavor combinations are unique, sometimes causing customers to ‘ooh' and ‘ahh' when we place the food in front of them."
With over 15 years experience as a marketer and entrepreneur, Casie Caldwell has created a unique menu for Greenz that features a variety of chef-inspired, mouth-watering salad creations that are typically found in fine dining restaurants. The menu also includes the freshest salad ingredients available, plus a large selection of delectable wraps, sandwiches, and soups.
"Given that today's diner is busier than ever and more particular about where they spend their money, Greenz is the perfect option for customers who want the quality of fine dining served quickly and at affordable prices," said Caldwell. "We believe this model will translate very well to other regions of the US and to people who crave quality and delicious food around the world."
Founded in Dallas in 2004, today Greenz has expanded to three locations in the Dallas area including one location on McKinney Avenue in Uptown Dallas, a store in Quorum Drive in Addison, TX, and a store on Oaklawn Avenue at the Equinox—Highland Park area in Dallas.
Greenz is one of 10 concepts marketed and developed by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille's Sidewalk Café, Coney Beach, Caz's Chowhouse, Rex's Chicken, Café Ole, FreshBerry Frozen Yogurt Café, Kyro Pizza, Dixie Cream Donuts, and The Crusty Croissant. For more information on Greenz call 918-488-9727 or visit www.beautifulbrands.net. |
