IMMEDIATE RELEASE
MARBLE SLAB CREAMERY® SHAKES THINGS UP WITH A NEW LINE OF CHEF-INSPIRED MILKSHAKES
ATLANTA - September 17, 2009 - Marble Slab Creamery® announced today a line of chef-inspired shakes for "grown-up tastes." The new shakes, under the Club Marble™ moniker, include Irish Cream, Espresso and Island Coffee flavors. Marble Slab Creamery is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
"Marble Slab Creamery is known for its quality flavors and chef-inspired creations," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The new Club Marble milkshakes give our customers delicious drinks with cutting-edge flavors that might be unexpected for an ice cream brand."
Milkshakes have evolved over the years in a similar manner to other classic culinary dishes. The Club Marble shakes combine the nostalgia of the traditional milkshake with contemporary flavors that are popular today.
"The new milkshakes start with our hand-crafted small batch ice cream made with decadent coffee flavors," said Michael Curtis, vice president of plant operations and head of NexCen Brands' R&D department. "Then, the shakes are blended to order and topped with whipped cream, caramel, chocolate syrup or cinnamon to create the ultimate everyday indulgence."
To receive news, special offers and birthday surprises, customers can visit marbleslab.com and join Marble Mail or become a Facebook Fan at www.facebook.com/marbleslabcreamery.
About Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Mexico, Scotland, Lebanon, Bahrain, Kuwait, Oman, Singapore and the United Arab Emirates.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
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