INTRODUCING PRETZELMAKER'S NEW MAIN SQUEEZE: WILDBERRY LEMONADE
Pose with new lemonade and post on Facebook to win US$100 weekly
ATLANTA - August 10, 2009 - Pretzelmaker® / Pretzel Time® (Pretzelmaker) announced today that the Company will offer new Wildberry Lemonade as part of its mid-summer menu. The new flavor is being supported by an exclusive Facebook sweepstakes, "Pretzelmaker's Main Squeeze," found at www.facebook.com/pretzelmaker. The sweepstakes, which offers a weekly US$100 prize, runs from August 5 through October 13. Both brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
The new Wildberry Lemonade is a refreshing seasonal blend of lemons, strawberries, raspberries, blackberries and cherries. From the sweet to the savory, the new Wildberry Lemonade compliments Pretzelmaker's range of innovative pretzel items. The beverage is being offered in addition to the Company's original lemonade.
In support of the Wildberry Lemonade product promotion, Pretzelmaker will give away one US$100 American Express gift card weekly through the "Pretzelmaker's Main Squeeze" Facebook sweepstakes. Guests are invited to upload a picture of themselves with a Pretzelmaker's Wildberry Lemonade both to their profile and the Pretzelmaker fan page www.facebook.com/pretzelmaker. Every Wednesday for ten weeks beginning August 12, a fan will be selected at random to become Pretzelmaker's new "Main Squeeze". Winners will be awarded a US$100 American Express gift card and will be featured as the brand's profile picture for the duration of the week.
"The Wildberry flavor, crafted for the summer season, is a new twist on Pretzelmaker's classic lemonade," said Jenn Johnston, senior vice president brand marketing, NexCen Franchise Management. "We opted to support the product launch with a Facebook initiative that directs customers to not only try the product, but also to share it with others. Our aim is to spark conversation and gain some real-time insight into how our customers experience our products."
About Pretzelmaker® & Pretzel Time® (www.pretzelmaker.com)
Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009, NexCen initiated the consolidation of the two brands, which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with over 360 stores worldwide.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands. |
