 |
|
 America is in love with coffee. At Cowgirls Espresso, our
baristas understand how important it is to not only serve the
best drinks when customers need them, but to do it with flair
and style. Our finesse is making headlines across the nation
and the requests for franchising opportunities keep coming.
So what’s the ruckus about? CBS called us a
“a marketing concept drawing customers and bringing them
back for more, and more, and more.”
What if We Wore Bikinis?
Seattle entrepreneur Lori Bowden founded Cowgirls Espresso
knowing her kiosks would have to stand out in Seattle, the
city of coffee. On one unusually hot summer day, an employee
decided to wear a bikini top to stay cool, and within a couple
weeks, Lori noticed a marked increase in sales. Soon at every
stand, Bikini Wednesdays was a mainstay. Then Lori bought
a stand near a military base, and started Military Mondays,
which was soon followed by more theme days. The
unstoppable buzz soon made national headlining news.
 A Steaming Opportunity.
Americans spend upward of US$19 billion on coffee, making it one
of the hottest industries today, according to a Gourmet Retailer
report. We drink more coffee than any other nation, and those
under the age of 34 are clamoring for something other than the
standard cup of joe. “Consumers are reacting vigorously to the
growing menu of coffee options on store shelves and in coffee
shops,” says Robert F. Nelson of the National Coffee Association
of USA, Inc. “The more varieties there are, the more they seem
to want.” It’s true. Getting your first coffee of the day is no
longer a routine, but a treat. At Cowgirls Espresso, stopping by
the stand is taken to a whole new level. But don’t take our word
for it. Read what customers had to say.
“Getting my morning coffee’s become a fun activity.
I always look forward to seeing my favorite baristas.”
Andrew - Seattle, Washington
“I love chatting with the baristas. They’re fun and relaxed,
and that turns just an average morning into a great one.”
Emma - Tukwila, Washington
Media Coverage
"There are so many places selling the stuff that coffee shops have to come up with some pretty creative marketing strategies to keep a leg up on the competition". -CBSNEWS.COM
Cowgirls Espresso was on Fox News live. Adrianne was interviewed by Martha MacCallum of Fox News. The interview, titled "Hot Cup of Joe", was also featured on Foxnews.com
Foundations for Success.
With low start-up costs and minimal store requirements,
Cowgirls Espresso is a coffee concept that’s sure to seize
consumers’ desire for variety, quality and innovation.
Cowgirls Espresso will help every new owner create the best
business possible with full start-up support, training programs,
site selections, décor, and other build-out specifications. We will
also provide a fully developed operations manual, approved
vendor lists and more. The soft-plumbed and hard-plumbed
options give you the flexibility to place a Cowgirls Espresso
where it will capture the most attention.
Ramp it Up.
To be a truly successful Cowgirls Espresso franchise owner,
you need to be a self-starter with strong sales and customer
service skills. Franchise owners must remember baristas make
the business. They must be enthusiastic, outgoing, and treat
each customer as an individual, because that’s what Cowgirls
Espresso is all about!
|
|
 |
