Looking for an exceptional opportunity? A job where success is measured in smiles? In a sea of mass market retailers, discounters, and “big-box” stores, the time has never been better for a toy store like Brilliant Sky Toys & Books. Play has increasingly been recognized as a critical part of childhood development, and today’s parents are more focused than ever on providing a developmentally-sound environment for their children – to the tune of nearly a half billion dollars in growth last year alone.
Parents and grandparents seeking high-quality, constructive playthings for their families now need turn in only one direction – towards the Sky!
Brilliant Sky Toys & Books stores focus on providing the highest quality playthings, the finest books and games, and enjoyable events in an interactive atmosphere to offer value, enlightenment, and fun to the families of our communities. Our unique retail concept has carved out an important niche in the nearly US$22 billion toy industry1.
Why Brilliant Sky?
These days it takes a special concept to stand out. It’s no longer about retail; it’s about the retail experience. It’s not enough to strive for customer satisfaction; it’s now about customer delight. Here’s how Brilliant Sky has created a unique space in the industry, and how you’ll create that same space in your community.
You’ll offer your customers the finest toys and books available, with the industry’s most extensive selection of developmentally-sound playthings, family games, and unique gifts.
Ground Breaking Aesthetics
Your customers will be greeted by an immaculate store with warm, rich colors and woods. Our design specs include everything from flooring and paint to custom-designed fixtures and the unique artwork of our muralist.
Your store will provide the services that keep customers coming back, like free gift wrapping, helpful newsletters, special orders, customer loyalty rewards, gift registries, and of course expert toy-buying advice.
Superb Special Events
In addition to the finest merchandise, you’ll serve as a center for exciting family events, such as craft workshops, child-safety seminars, concerts, science labs, play days, story-telling, and more.
Outstanding Community Service
You’ll learn how to get involved with local schools, charities, and other organizations as both a show of community support and a critical part of your marketing plan. You’ll establish the kind of respect and appreciation that builds customer loyalty.
In addition to our unique concept and superior business model, you’ll benefit from a best-in-class franchisee support program. Here are just a few of the ways that we’ll partner with you to make your Brilliant Sky store the very best it can be:
The first and most critical decision for any brick & mortar retailer is location. We’ve got the resources to assess the competitive environment, analyze the demographics, and locate available real estate in your market – and we’ll assist you in negotiating the best possible lease terms once you have a preferred site.
You’ll receive thorough hands-on training in all aspects of our Brilliant Sky Toys & Books operations, including management methods, human resources, buying, merchandising, sales, and administrative procedures.
From our industry-leading catalog program to our Simply Brilliant™ Marketing Portal, we put professionally-designed custom marketing materials at your fingertips. Access the Treehouse Franchisee Intranet™ anytime day or night to download logos, approved artwork, and other marketing tools.
We will get you started with our RBI™ – Recommended Beginning Inventory, a comprehensive list of the finest products to get your store started with the optimal inventory mix. A successful franchise system means great buying power. We not only support you in the “science and art” of buying, but we produce financial results through exclusive buying programs with many of the industry’s key suppliers.
Call, email or sign on to our Treehouse Franchisee Intranet™ Forums to post questions to the group, learn tips & tricks, share your successes and more.
Brilliant Sky Toys & Books offers you a fantastic career opportunity: owning your own business in the growing specialty toy industry; providing a valuable service to the families of your community with the very best in learning-oriented toys, books and activities; and enjoying the benefits of a world-class franchise system.
If you’re interested in learning more about this rewarding opportunity, please fill out the form below for more information!
1 NPD Group 2011