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Apricot Lane - A Retail Treasure Trove!
Apricot Lane is a dynamic, fast reacting, truly unique fashion retail store located in high traffic shopping centers, bringing the latest designer brands and collections to your customers and backed with the support of an established, comprehensive proven retail operation. Apricot Lane is the ONLY women's fashion boutique franchise combining opportunities from the Fashion and Gift industries! We offer popular merchandise that customers love, along with a proven formula that maximizes your potential for success:
 Low investment - Ground floor retail opportunity
- $49.1 billion clothing store industry*
- Independence within a strong network
- Proven marketing programs
- Superb support & training
- Pre-negotiated vendor discounts
*Dunn & Bradstreet, Industry Data for SIC 5621 - August, 2007
"We could not be happier with the response to our Apricot Lane store! Customers love the concept, the store design and the merchandise! We are turning merchandise over at a rapid rate to meet customer demand and are having fun working with our customers to provide them with the high quality brands and service they are seeking." - Ellen Odren, Glen Mills, PA
Styles hot off the runway
Our corporate buyers and franchisees attend some of the largest fashion trade shows in America! We regularly meet with many of the top fashion suppliers and brands, and have the ability to quickly update merchandise so your boutique is always carrying the latest fashions hot off the runway, typically within weeks of fashion premier.
Premier training & support
 As soon as you have signed your franchise agreement, we will help you prepare to operate your own successful fashion boutique. Apricot Lane conducts a unique and intensive initial training program broken into 4 areas that cover all facets of the business operations:
- Home training: (2 weeks)
- Classroom training in Vacaville, CA: (5 days)
- On-site training: (3-5 days)
- Post-opening program: (3 months)
Continuing support
While training prepares you to own your own boutique, we also provide you with a range of resources that will help you promote your boutique and build your business well after our post-opening program.
Location, location, your location!
 Apricot Lane stores are ideal for many types of locations. We have a strong track record in outdoor lifestyle centers, regional malls, urban, tourist, community and outlet centers. We work very closely with you to find the best location that will take advantage of your geographic preference, while ensuring the maximum exposure to your potential customer base.
"After leaving a job of 20 years, I decided to do something crazy - open a women's retail boutique, which I knew nothing about. I was so excited when I discovered that Apricot Lane was a franchise! Ken Petersen, the CEO, impressed my husband and I when he came out to meet us and tour our marketplace. The training was exceptional! It provided me with everything I needed to operate the business. The opening support is just as impressive." - Cristi Hargroves, Highland Village, TX
Is Apricot Lane right for you?
Determining "fit" is very important to us. We want you to succeed and in our experience there are certain traits and qualifications people must possess to become a successful franchisee. Some business management or retail experience is a plus, but it is not required. We look for qualified individuals who demonstrate enthusiasm, strong people skills, a sense of fashion, strong organizational skills and financial stability. If this sounds like you, we would like to hear from you today!
If you would like to open your own Apricot Lane store, let's get the ball rolling!
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