Great accomplishments often originate from a simple,
In 1985 it happened with Jim Mellody. He had been the owner of a small Italian restaurant near the University of Tampa when he decided to purchase a sandwich shop near Brandon, Florida. Jim knew he wanted a limited but appetizing and affordable menu. He also understood the importance of listening to his customers.
With a receptive attitude to what they liked, he added a sandwich here, eliminated one there. It worked. Business was good and getting better. And then, confident in the quality of his own special recipe for Buffalo style chicken wings, he featured it as the newest item on his modest menu. That really worked.
The response was sensational. The neighborhood communities quickly embraced this small "local" sandwich shop. They liked the food, service and attitude. Then Jim added a sports theme to the established, comfortable atmosphere and the first Beef'O'Brady's® Family Sports Pub was born.
And the name, Beef 'O' Brady's®, that was all in the family as well. Brady was Mellody's mother's maiden name. Jeanette, Jim's wife, conceived the name, and the rest as they say, is history.
Way of Life Concept
Owning and operating your own Beef 'O' Brady's Family Sports Pub is different from many business opportunities you may consider. As a Beef's Partner, you are committing to a "way of life," which requires community involvement by working with local schools, adult/youth athletics, and community organizations. Your Family Sports Pub provides the vehicle for you to get involved, but you have to WANT to be involved.
Beef's Way of Life is the combination of Family, Community, Business, and Values into a new way of life for every Partner. It provides you the opportunity to be involved with your family while earning a living. It provides a place where area little leagues will come in after their game, and high school football fans & players will come in for a bite to eat after a win. Adult recreational leagues will stop in for a beer. Your Beef's will allow you to REALLY contribute to your community through school sponsorships, charity donations, and sporting events which will in turn build your business. The opportunities to help out in your neighborhood are endless. You will be able to exhibit your values and beliefs to others in your community. Making a difference – changing lives – the backbone of the community! That is what Beef 'O' Brady's is all about.
New Beef's Partners
From all walks of life; Over 60% of new Beef's owners have NO restaurant experience.
Our Approval Process
Complete the Personal Application – A "Day-In-The-Life-Of-An-Owner" Power Shift – Discovery Day at Home Office – Personal Interview
After you've become Our New Partner
Full Service Assistance with site selection and lease negotiations.
Full Service Layout, Plan, Store Design and review.
Network of preferred vendor partners as architects, contractors, equipment, and furniture providers.
7week In-Store Operator Training and Certification Program with focus on non-restaurant background new partners.
Home Office New Store Training Team of "Grizzled Veterans" with over 230 successful Beef's openings so far ... We are Operators serving Operators.
5 Day Beef's University at home office.
Regular Store visits from our Home Office Support Team.
Regional Partner's Ongoing Education Meetings.
The famous "Annual Partner's Retreat" with the whole Beef's family
General Site Criteria
Approximately 3,200-3,600 square feet, located in an anchored retail center
Close to schools, community athletics, and neighborhoods
Able to convert existing or closed restaurants to Beefs as appropriate
Average new Beef's cost range from USUS$164,500 to USUS$662,500
125K liquid, cash or cash equivalent, required
Net Worth of USUS$250,000 minimum required
USUS$35,000 Franchise Fee (US$17,500 initial payment, US$17,500 at lease execution)
On-going Royalty Fee: 4% of Net Sales
On-going Advertising Fee: 1.5% of Net Sales
It's Your Place
Every Beef's is representative of its owner and community. You decorate your Beef's with personal sports memorabilia, kid's baseball cleats, and local school banners. Your walls should tell your story and be reflective of your community.
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