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Why purchase a Dry Cleaning Station franchise vs. the many other dry cleaning
franchises available? How does Dry Cleaning Station differ from its competitors?
Dry Cleaning Station
offers many options to a franchisee that others do not:
- Purchase a small
plant for a lower investment and service only that one location
- Purchase a larger
plant and open drop stores or have us market to other franchisees who
may wish to open drop stores and be serviced by your plant
- Open only drop
stores to be serviced by another franchisee's plant
- Purchase the exclusive
rights to a small to large market and open stores over a negotiated
period of time and we offer a special niche in the marketplace with
20-25% below market pricing, higher quality, better value and an operation
that is business management driven. Dry Cleaning Station isn't just
another "me too" dry cleaner.
 Does
the franchisee have to pay into an advertising pool?
Our advertising model is very simple and very inexpensive. We rarely coupon,
generally only in mature stores. No national campaigns are planned or
needed. Therefore, it is up to you to choose how aggressive you want to
be in your own market.
What will my initial investment get me? What will I get in exchange for
the royalties I pay?
Your initial investment includes all equipment, construction, plumbing,
electrical, HVAC, signage, franchise fees, working capital for three months,
supplies, computer hardware and software. Your investment also includes
any travel expenses for training in Columbus, Ohio. Ongoing services include
semiannual operational reviews (full review of all operations and people
in each store), Operations Manuals, Health and Safety Manuals, conventions
paid by the franchisor for every franchisee (travel expenses paid by franchisee;
all other expenses paid by franchisor), periodic financial performance
and system "bench marking" review, ongoing training, initial
membership in the IFI, after-hours support, and equipment distributor
pricing.
 What
kind of training will I get?
You don't need to have dry cleaning experience to own a Dry Cleaning Station.
You can have the advantages of business ownership because experienced
leaders in dry cleaning, business, marketing, finance, and other areas
provide you with methods, training, and support. We'll assist you in
- site selection
- organizing and
opening the store
- grand opening marketing
materials
- operations manuals
- employee training
materials
- technical training
for pressing, spotting, etc.
- financial pro-formas
and business planning
- ongoing field support
- optional equipment
leasing
- registered trademark
and logo
- future expansion
possibilities
- Top
What is the size
of the dry cleaning market nationwide? What are the current characteristics
of the market?
The dry cleaning market is stable and not represented by many national
companies. Most are local. Dry Cleaning Station offers a niche in the
market by offering lower prices (generally 20%-25% below our competition),
the highest quality dry cleaning, friendly service that goes beyond expectation,
and state-of-the-art equipment that provides fresh and perfectly done
garments. "The price brings them in. The quality brings them back."
Training
 Dry
Cleaning Station's franchise support program begins with training at an
existing facility where you are introduced to the total store operation.
You learn about spotting, pressing, and finishing garments of many fabrics
and styles. In addition, you learn how to operate, clean, and maintain
your equipment. Customer service and good business management are also
included.
During the training
period, we also offer some techniques for negotiating leases and landlord
services. You will know how to work effectively with contractors and city
planners and inspectors.
Before you open, technical
representatives from equipment manufacturers work with you to be sure
you understand the equipment. A Dry Cleaning Station staff member comes
on-site to help you with additional training and your grand opening. No
more fears during those crucial opening days.
You can expect ongoing
relationships with all corporate and technical representatives for as
long as you own your business. Expert skills come with time and practice,
under the careful guidance of corporate headquarters. Working together,
we can achieve our combined business goals.
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