Baby and Kids Stores Franchises

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Ownership Isn't Kid Stuff

When we entered into business in 1975, we were pioneers in our speciality. Our innovations in marketing and merchandise display helped us grow rapidly. Today, USA BABY is a leader in the juvenile furniture industry and one of the 100 largest furniture retailers in the United States. System-wide sales topped 79 million dollars in 2002.

A Store With ExtraordinaryAppeal
In USA BABY stores, parents are delighted to find a truly different kind of store:
*A store totally oriented to babies and toddlers.
*A store with the largest selection of baby-related merchandise many have ever seen - stocking more than 2,000 items, from cribs to strollers, from car seats to teddy bears.
*A store with professionally trained sales associates who want to serve the customer, and have been trained to do it effectively.
*A store that enables customers to find what they're looking for easily, and make purchases quickly.

It's a retail concept for today's consumer.
One-stop shopping for all of their baby's needs attracts people who put a premium on their time.

A Retail System That Makes Things Happen

But a business concept, timely as it may be, is only as effective as the system behind it. And it is the USA BABY operating system - plus the USA BABY name - which gives value to your USA BABY franchise. These are some of the most important elements of that system:


Established sources plus purchasing power.

As owner of a USA BABY franchise, you'll benefit from our extensive purchasing experience and resources. Each store is linked with a system-wide buying group that closely monitors market trends and negotiates with vendors for the best possible prices. Many of the products we sell are simply not available at other stores.

Original and exclusive marketing techniques.
Some retailers open their doors and wait for customers to find them. Others spend lavishly on advertising and hope for the best. Using USA BABY's proprietary marketing program, you will target new parents before their baby is born. Years of experience have taught us the secrets of communicating to this special kind of customer in the most cost-effective ways.

Effective store layout.
Experience shows that customers can be significantly influenced by the way merchandise is presented in the store. Our floor-plan features aisles of coordinated nursery sets, displayed in a way that helps customers envision how their baby's room will look. Matching cribs, dressers, night stands, and other items are grouped with all the accessories that make a nursery complete - padding, sheets, quilts, lamps...even draperies and wallpaper. "Why look further," our displays suggest, "when you can find it all here!"

Good News: Juvenile Furniture Sales Have Increased 400% Since 1980!
With 11,000 babies born every day in the United States it is no wonder that over 8 million adults purchase children's furniture each year. With every new birth comes new business - from parents to grandparents and friends. While these numbers bode well for many businesses catering to babies, there's another side of the story. Today, nearly 40% of all births are first births.And first births are the births that prompt parents to buy baby furniture and other big-ticket baby supplies. When you own a USA BABY franchise, you have all these demographic trends working in your favor!

The Help You Need... When You Need It
As vital as a good concept and a good system are, one more element is required for a successful franchise program: hands-on, intelligent, enthusiastic training and support of the franchisee by the franchisor. Here are just some of the services
USA BABY franchise owners receive:


* A thorough initial training program in all the techniques of operating a USA BABY store, from bookkeeping to employee relations, from marketing to inventory control. Franchisees must successfully complete this program before their stores can be opened.
*Consultation and advice concerning site location and store design, including descriptions of the type of sites and store layouts that have worked best for other franchisees.
*A comprehensive operations manual, of special importance in training employees to give service of the type the USA BABY system requires.
Professionally designed advertising materials and promotional programs.
*Assistance at your Grand Opening.
*Ongoing support in accessing vendors and in all aspects of inventory acquisition and control.
*Ongoing support from store counselors who provide both operational and sales assistance.

At USA BABY, we select our franchisees carefully. Then we go the extra mile to provide the kinds of assistance we wish we had had when we started!

For A Huge Business Opportunity, Think Small

USA BABY, the Nation's leading specialty retailer of juvenile furniture and accessories, is currently seeking franchise partners to join our rapidly growing
68 store franchise network. Opportunities are available for single, multi-unit, and area development programs

USA BABY Offers
Innovative store layout and design.
Results driven, multi-media advertising.
Volume purchasing power.
Professional Management Team.
Protected Operating Territories.
A fun retail business opportunity with solid profit potential.

Why Join USA BABY?
* Ranked in the top 100 furniture stores by Fortune Today magazine, 10 years in a row.
* Voted #1 in its category by Entrepreneur Magazine.
* Cutting edge innovation in marketing and merchandise display.
* Exclusive, high quality, name brand merchandise.
*
Manufacturer rebate program!

USA BABY carries more than 30 furniture collections, many of which are created exclusively for our stores by top manufacturers.

The #1 Franchisor in a US$6 Billion Dollar, Solid Growth Market.
* Child related businesses will be one of the 13 fastest growing industries through 2005.
* Every day 11,000 babies are born; with each new birth comes new business.
* Juvenile furniture sales have increased 400% since 1980.
2002 systemwide sales surpassed US$79 million dollars.

Protected Operating Territories.
* Excellent markets available in many major cities.
* Single and multi-unit programs.
* Area development opportunities.

A Happy, Fun Business!
* Share in the memorable experience of preparing for baby's arrival.
* Build long lasting customer relationships.
* A Corporate Support Staff To Maximize Opportunities.
* Training
* Real Estate
* Marketing & Advertising
* Design & Construction
* Business Management Assistance
* On-going Store Counseling

Special Targeted Opportunities
Available In These Markets:

United States
Little Rock, AR Columbus, OH
San Francisco Bay, CA Oklahoma City, Tulsa, OK
San Jose, CA Portland, OR
S.W. Fairfield County, CT Providence, RI
Baltimore, MD Memphis, TN
Boston Metro, MA Knoxville, TN
Monmouth Co. /Ocean Co., NJ Virginia/Maryland/DC Metro
Bergen Co. /Essex Co., NJ Atlanta, GA
Albany, Rochester, NY Dallas, TX
Long Island, NY Denver, CO

Canada
Vancouver, BC
Edmonton, Alberta
Calgary, Alberta
Toronto Metro, Ontario
Ottawa, Ontario



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