The history
Fred DeLuca and Dr. Peter Buck opened the first SUBWAY®
restaurant in the city of Bridgeport, Connecticut, USA, in the
summer of 1965. The company was later incorporated in the
name of
Doctor’s Associates Inc.
The SUBWAY® franchise is the largest restaurant chain in
North America and is poised to become the largest
restaurant chain in the world.
The SUBWAY® franchise system places a focus on making
great sandwiches. It is so great, in fact, that many SUBWAY®
customers have become franchise owners simply because
they believe in the product.
SUBWAY® franchise offers
-
24 hour potential with hot menu items
- Flexible floor plans
- Simple operations, no frying or grease
- Trusted brand recognition
- Well trained team of people striving to
exceed customers’ needs
- Dedicated headquarters personnel
and local support network
Customers want
-
A quick, tasty and portable meal
- Attentive customer service
- A meal prepared just the way they want
- Nutritious choices to eat right
- Affordable, value focused menu
SUBWAY® food includes
-
Nutritious menu choices
- Flexible food options for multiple day-parts
- Gourmet breads, sauces and toppings
- Hot meals and subs toasted to perfection
- Fresh subs, salads and wraps made to order
The SUBWAY® franchise was named the #1 Global Franchising Opportunity by Entrepreneur Magazine in 2008.
The SUBWAY® business goal is to be the number one restaurant/store chain in both consumer ranking and location count in every market it serves.
In most years about 70% of SUBWAY® franchises are purchased by existing franchisees
Exceptional growth
With the SUBWAY® franchise system’s outstanding support structure and operational history, it’s no surprise that its growth continues to break global records.
Great food
SUBWAY® “Sandwich Artists” begin making customers’ sandwiches on a varied selection of daily baked gourmet breads. With the option of many ingredients, the sandwiches are customized with an array of meats, cheeses and vegetables and topped off with unique select sauces. In addition, many food flavors are brought out by toasting the sandwiches to perfection, just the way a customer wants.
Décor
Tuscany décor integrates the look of natural building materials - brick, clay, stone - into the stores and conveys to customers that SUBWAY® locations are warm and inviting family dining destinations.
Products you will be proud to serve
The SUBWAY® franchise offers your customers many great options to eat a fresh meal, fast. Think about your customer base and all the potential consumers who patronize your business. Wouldn’t the quality of the SUBWAY® products appeal to those consumers?
SUBWAY FRESH FIT™ Menu*
Caring about the health of customers shows with the SUBWAY FRESH FIT™ menu that is low in saturated fat and cholesterol and is trans fat free.
The franchisee is responsible for:
- Initial franchise fee
- Finding locations
- Leasehold improvements and equipment
- Hiring employees and operating restaurants
- Paying 8% royalty to the company and a fee into the advertising fund
The company provides:
- Access to formulas and operational systems
- Store design and equipment ordering guidance
- Training program
- Operations manual
- Representative on-site during opening
- Periodic evaluations and ongoing support
- Informative publications
Investment
A SUBWAY® franchise has some of the lowest start-up costs in the industry. Your complete investment will depend on your location, size and the extent of renovations required. Detailed investment information is outlined in the Capital Requirements worksheet enclosed in this brochure.
Location performance
Generally, the most important factors for performance are the location of the franchise and how well it is run. Because these key factors are unknown, Doctor’s Associates Inc. cannot predict your results.
In fact, to eliminate possible misunderstandings, the company has a policy that no employee or agent can provide you with projections as to potential sales, earnings and profitability.
The best way to get this information is to complete an application. After your application is received, you will receive a DAI offering circular and contact information of our franchisees. These franchisees will be able to answer your specific questions.
Support
Doctor’s Associates Inc. is proud of the excellent support systems available to SUBWAY® franchisees. Ongoing support is provided before and after you open your store. As soon as you join the SUBWAY® team, you’ll have access to help to get you started. Once open, systems are in place to help you operate your location effectively.
